This week, Amazon Prime Now has been introduced in parts of Manhattan, New York. The new service allows Amazon Prime Now customers to receive a range of essential Amazon products within an impressive delivery time of one hour. This follows on from an experiment back in December, when Amazon trialled the use of two-hour delivery slots.

How does it work?

Amazon Prime Now products can be ordered exclusively through the Amazon Prime Now app.

A small number of delivery people deliver Amazon “daily essentials” (food, batteries and other small items) within 60 minutes to eligible Amazon customers.

It is currently only available in the 10001 zip code of Manhattan, which contains the Empire State Building.

Coming to a city near you?

It’s uncertain where the service will be rolled out but we could be seeing it in other cities later this year.

In New York there are companies such as PostMates already offering a similar service.

Dave Clark, Amazon’s senior vice president of worldwide operations, said that the service is going to be rolled out “to additional cities in 2015”.

Amazon Prime UK

This week, Amazon Prime has received some negative press coverage this week UK with Giles Coren declaring war on the ecommerce giant.  Giles was unhappy that he was charged £79 for the service after his trial period of 30 days expired.

Amazon customers can receive a 30-day trial of Amazon Prime with the option to cancel the service within 30 days if they no longer wish to benefit from next-day delivery and video streaming of programmes such as The Golden Globe Winner, Transparent.

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