Amazon appears to have changed its suspension process. They are now asking certain sellers for a Plan of Action before they are potentially suspended. Previously, this was something Amazon requested from sellers as part of their appeal process after they were suspended.
Now, some sellers on Amazon.com are being asked to submit a Pre Plan of Action (PoA) in order to avoid an account suspension.
Important: If you receive any emails from [email protected], do not ignore them!
Amazon will give sellers a detailed account of their failings and a list of previous warnings that they have not addressed. There is no deadline set for sellers for submitting their Pre Plan of Action.
A plan of action should pay close attention to any ASINs with warnings and you should take responsibility and state you are committed to providing first class customer service. Identify why buyers have complained and offer solutions as to why this won’t happen again.
For more information on this, check out this very informative blog.
Plan of Action Dos and Don’ts
- Don’t send an immediate response by clicking the “Appeal” button.
- Don’t waste their time offering commentary about Amazon processes.
- Do keep it simple and give them facts.
- Do use bullets or numbers and not paragraphs.
- Do include a short introductory paragraph.
- Do ask yourself how much you really know about the operation of your account.
- Don’t blame buyers.
- Don’t include extraneous information or commentary.
- Do compose a detailed analysis.
- Do make sure that the POA has all elements that led to the suspension addressed specifically.
- Don’t get carried away and write the longest letter you have ever written.
Source: Ecommerce Chris