Chris Dunne

About Chris Dunne

Marketing Executive at RepricerExpress with a passion for all things digital.
19 01, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon shortlists 20 cities for second headquarters: The Guardian reports that Amazon has released a shortlist of 20 cities on Thursday which it is considering for its second headquarters, including established technology hubs like Boston and Pittsburgh as well as more surprising choices such as Columbus, Ohio. The tech company has whittled down its shortlist that involved 238 communities across the US, Canada and Mexico. Only one city outside the US, Toronto, has made the cut. Continue reading... Amazon is still in early innings of its retail growth opportunity: Tae Kim at CNBC reports that Piper Jaffray has predicted Amazon will generate strong sales growth this year. Piper Jaffray's survey of 1,000 US internet users revealed that 50% of people allocated 10% or less of their holiday spending to Amazon. As a result, he estimated that the company had 4% market share of US retail holiday spending in 2017. Continue reading... Free eBook: Learn how to get more Amazon product reviews legally! 10 ecommerce predictions for 2018: Chris

18 01, 2018

17 Amazon Pricing Strategies You Can Use in RepricerExpress

In our previous post, we looked at pricing rules for Amazon sellers within RepricerExpress. Today's post will look at how you can use these pricing rules to create pricing strategies for every product and selling style.   Part One: Basic Pricing Strategies 1. If you want to beat the cheapest seller This pricing strategy is very popular and it’s easy to set it up within RepricerExpress. With this strategy you'll be the lowest seller until you reach your minimum price (the minimum amount you're prepared to sell your product for). If you wish to do this, you need to set up a pricing strategy to beat all types of seller (Amazon, FBA and MFN). What you want to beat them by is up to you, but a common strategy is to beat your competition by 1p or 1%.   2. If you want to match the cheapest seller This pricing strategy prevents you from getting heavily involved in a price war and hitting your minimum (floor) price quickly. By matching the price (instead of beating it) you still have a good chance of winning a

17 01, 2018

Pricing Rules for Amazon Sellers

A pricing rule or repricing rule lets you decide how you want to compete on Amazon and eBay. Setting up pricing rules for Amazon can be done manually or automatically using repricing software such as RepricerExpress. Creating pricing rules and setting accurate Min/Max prices are vital for all sellers looking to keep prices competitive. This post will show you how to set up pricing rules in RepricerExpress and show you different ways you can compete on price on Amazon and eBay.   Types of settings within pricing rules Within RepricerExpress, there are two types of settings within pricing rules — basic and advanced. Basic settings allow you to use your product min/max prices or choose who to compete with and how. Advanced settings allow you to include/exclude sellers based on certain criteria, protect your profits and let you decide how you want to price based on scenarios such as when you’re the Buy Box winner. We’ll look at these in-depth later.   Creating a pricing rule To create a pricing rule in RepricerExpress, select Repricing > Repricing Rules > Add New Repricing Rule. Then select

15 01, 2018

Amazon Extended Ad Network for Sponsored Products

Image: mirtmirt / Shutterstock.com In case you were too busy keeping up with the holiday scramble and missed some of the latest news, Amazon introduced a new beta program: Extended Ad Network. RepricerExpress will take a look at the relevant bits and outline which sellers from whom it could work.   What’s Involved With Amazon’s Extended Ad Network In a nutshell, this program will allow you to widen your network net when it comes to targeting users. You’ll be able to show ads to more buyers, as the Extended Ad Network will feature ads on more websites than just the ones featuring Sponsored Products ads. For a long time, the breadth and reach of Amazon’s Sponsored Products were limited in their scope but this program seems to be the latest step the marketplace is taking to go head-to-head with the advertising done by Facebook and Google. Amazon still has quite a ways to go, but this latest action shows it’s definitely gaining ground on the giants. And just as with everything else Amazon has done, we expect that this will also look and feel quite

14 01, 2018

Pricing Strategies for Amazon Sellers

Guest post by Ryan Grant from The Online Selling Experiment In today’s post, I will cover the strategies that I use for the majority of the items that I sell on Amazon, but there are going to be one-off instances where these are not used.  This post I did last year covers a couple of specific examples of how I price items when Amazon is a seller. The strategies that I am outlining in this post can be applied whether you are using a repricer or whether you're doing all your repricing manually.  Personally, I am using a repricer as it allows me to set the prices of items once, and then the Amazon repricer will do the rest.   Amazon Pricing Strategy #1 The first strategy that I will share is my default pricing/repricing strategy.  This is what I estimate I use on 70-75% of my inventory.  The basics of this strategy are that I set my price based on the other FBA sellers on a product detail page. I then set my price 1.5% ABOVE the lowest FBA seller. I have found that

13 01, 2018

How to Weather the January Ecommerce Sales Tax Perfect Storm

Guest blog post by Mark Faggiano from Taxjar At TaxJar, we call January the “Sales Tax Perfect Storm” because nearly every ecommerce business with transactions in the United States will have a sales tax deadline in January whether they file state sales tax returns every month, every quarter, or annually. If you’re not terribly familiar with US state sales tax regulations, we’ve created a list of four easy steps to get ready for the big storm.   1. Find your sales tax filing due dates This list shows when January sales tax is due in each US state.   2. Report your owed sales tax for each state where you have a sales tax nexus Sales tax nexus is roughly defined as having a “significant presence” in a state. If you have sales tax nexus you will be required to file returns in that state. If you’re based in the US, you will have always have nexus in your home state, but you can also have nexus in other states due to business activities like employing remote workers in a state, selling at craft fairs

12 01, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon grabbed 4% of all US retail sales in 2017: Lauren Thomas at CNBC reports that Amazon's retail business had an impressive 2017. The internet giant was responsible for around 44% of all US ecommerce sales last year and 4% of the country's total retail sales figure, according to One Click Retail. Spencer Millerberg, One Click Retail CEO, states: "Every major trend we see across 2017 can be explained by the fact that more of Amazon's core demographic (millennials) are growing up: they're increasingly owning homes, raising children, and buying a TON of stuff to go with it." Continue reading... Jeff Bezos' net worth tops $105bn as Amazon shares climb: Tom Metcalf at The Independent reports that Jeff Bezos’ net worth reached $105.1bn (£77bn) on the Bloomberg Billionaires Index as Amazon shares added to a 12-month surge that’s lifted the online shopping giant’s market value by almost 57%. Amazon shares have risen 6.6% this year, with a report showing the Seattle-based company captured 89% of online spending among

9 01, 2018

All About Amazon Australia

Image: Eric Broder Van Dyke / Shutterstock.com In December 2017, Amazon launched its newest marketplace in Australia. Australian residents can now buy goods from Amazon Australia ranging from electronics to books without having to pay international shipping fees.   Amazon Globalisation Amazon was founded in 1994 by Jeff Bezos and started as a bookstore. Amazon Australia is another move in the organisation initiative to globalise. Amazon is the world's fourth most valuable publicly traded company behind Apple, Alphabet and Microsoft with a race on to see who becomes the world’s first trillion dollar company. Amazon has opened a 24,00 square metre flagship fulfilment centre in Melbourne and have purchased a second location in south-west Sydney.   How to Sell Products on Amazon Australia Amazon's mission is to enable local business "to make their products available to a wide audience, not only in Australia, but also worldwide". Sellers in Australia can use Amazon to sell their own products and set their own pricing. It currently costs $49.95 (plus GST) for retailers to sell on Amazon Australia. Fees of 6-15% are also paid for items sold on Amazon's marketplace.

8 01, 2018

9 Ways to Achieve Work-Life Balance in Ecommerce

If you think work-life balance is hogwash, think of it like this. Being successful in ecommerce gives you the drive to accomplish your personal goals while taking care of your physical and mental health allows you to approach ecommerce with full force. RepricerExpress has nine ways you can rule the roost in both areas.   1. Firmly Separate Each Section of Your Life Or in other words, don’t bring your work home with you and leave your personal life out of work. Each area of your life should have firmly set boundaries. This makes it easier to identify good and bad areas in each and fix them as necessary. And when you set these boundaries, be firm in following through on them with clients and customers, and respect theirs in turn.   2. Focus on Each Task 100% If you’re responding to questions, respond only to questions. If you’re writing product descriptions, don’t have distractions in the background. And if you’re with family or friends, put the phone away and focus your attention on them. To get the best out of each world, you’ll have

5 01, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Is Target on Amazon’s 2018 wishlist? Jessica Dye at Financial Times reports that with the holiday season out of the way, is Amazon gearing up to do some shopping in 2018? Loup Venture — a tech-focused research and venture capital firm co-founded by a former longtime Piper Jaffray analyst, Gene Munster — has put the idea of an Amazon-Target tie-up on its list of tech predictions for 2018. Continue reading... Amazon's advertising push will not threaten Google's search business: Arjun Kharpal at CNBC reports that according to analysts at Mizuho, Amazon's push into new advertising products will not threaten Google's search business. CNBC reported in December that the US ecommerce giant is experimenting with various advertising products across its portfolio and website. This includes ecommerce search and video products. Continue reading... Amazon holds talks over Premier League UK TV rights: Ben Rumsby at The Telegraph reports that Amazon has held talks over the UK rights to the Premier League ahead of next month’s auction.  Amazon has been consulting