Guest post by Stephen from Full-Time FBA Q4, it’s one of the best letter/number combinations for an FBA seller. Q4 stands for the Fourth Quarter of sales for the year. In the business world, Q4 indicates the months of October, November, and December, but for the Amazon world, our biggest sales come in November, December, and January. Traditionally, when it comes to sales, Q4 brings a huge increase. It’s not a stretch to say that a person selling on Amazon could potentially triple or quadruple their payouts in Q4. I’ve experienced Q4 five times as an Amazon seller, and I can testify to this. In fact in 2012, I was awarded by Amazon as a Top Holiday Seller. This meant that my sales ranked in the top 25% of all Amazon sellers and my customer satisfaction ratings were excellent (A+) during that period. (Note, 2012 was the last time Amazon handed out this distinction). Here are some thoughts I have as we are currently in Q4. These are suggestions that helped me get awarded Top Holiday Seller in 2012, and have caused me to increase my
One of the questions you should be asking yourself every time you wear the Amazon merchant hat is, ‘How can I reach more audiences?’ One of those ways is by putting your products in more categories because you’re only automatically approved for selling in 15 categories when you first start out. In this post, RepricerExpress takes a look at what you need to get approval for selling in Health, Beauty and Grocery. What Are Your Reasons for Selling in a Different Category? When you begin selling on Amazon, you’re automatically approved to start selling in the following categories: Baby New and Used Books Camera and Photo Home and Garden Kindle Accessories Musical Instruments Office Products Outdoors Personal Computers Pet Supplies Software Sports Tools and Home Improvement Toys Video Games That’s a pretty broad list of categories, so why would any Amazon seller want to try and get into other categories? Simple: there’s less competition in those categories, which means you have to battle fewer sellers to reach audiences interested in those products. Because sellers who want to gain approval to sell in those categories
Welcome to this week's eFocus, RepricerExpress' weekly round-up of ecommerce and Amazon news. Amazon smart glasses to use bones instead of headphones: Sky News reports that Amazon is planning to make a pair of smart glasses that transmit audio to your eardrum via the bones in your face. The Financial Times reports that Amazon has a team currently developing the product, which could hit the shelves as soon as the end of the year. The glasses would reportedly look like a regular pair of reading spectacles but they would allow the wearer to address virtual assistant Alexa and hear her replies via bone-conduction technology. Continue reading... Amazon is taking on the drug supply chain: Christina Farr at CNBC reports Amazon is ramping up conversations with a group of drug middlemen known as pharmacy benefits managers or PBMs. PBMs are a critical part of the drug supply chain, as they negotiate prices with drug manufacturers on one end, and manage pharmacy benefits for insurers on the other. The report outlines the "disruptive" potential posed by Amazon across the multibillion dollar pharmacy benefits and pharmacy arena. Continue reading...
Guest post by Jeff Roth from Scan on the Side It’s that time of year we all get a little crazy! No, not a full moon. Yes, it’s Q4 2017 and that means big things for us FBA sellers. If it’s your first Q4 you will soon see what all of the fuss is about. Nervous about what you should be doing or what to expect? My best advice is to go back through our previous blog posts (links at the end) and take down notes. But for those looking for a few tips and hacks to get through this period, hopefully, you can benefit from the rest of the post. Not getting the sales you’ve heard everyone rave about just yet? Don’t worry, the REAL Q4 starts around Black Friday and extends beyond Christmas for another two or three weeks so it’s not panic time just yet. However, it’s time to get in gear and start buying things to sell. Remember, you’ve got to spend (lots of) money to make money in FBA. You’re not going to get 10 x returns on every item doing
Guest post by Gareth from Yeeply Setting up your own ecommerce website is a great way to push your sales and business. Having your own website can really push your offering to the next level. The benefits that come with it are significant. You can use it to really build your brand by having full control of how it appears to customers. By controlling all aspects of your own website you are in full control of your brand awareness and brand equity. You can offer your customers features such as customer service chat bots or product customisation. You can add videos or content wherever and whenever you like. You can then align all of this to your brand to increase its consistency and thus equity. You can also gather more information about your customers and use this to your advantage. All the data about your website traffic goes directly to you. The more data you gather about your customers, the more you can adapt your offering to increase its effectiveness. Using your website you can also create a mailing list to gather even more data.
Although it seems like just yesterday the kiddies have gone back to school and we’re still getting some gorgeous weekend weather, it’s time to start thinking about the holidays. As an online merchant, you have to think about the upcoming shopping seasons months in advance. But if you’re not quite ready to do an all-in right this very second, then RepricerExpress has a handy list of 7 things you should put on your to-do list. 1. Take Stock of Your Inventory Unless this is your first year in selling online, then you have a bit of a history to work with. Take a look at years past and see how your performance was around Christmas time. What items did you sell a lot of? Maybe those should be things you order more of, and maybe those should be things you price a bit higher to increase your profit margin. And maybe those things were trendy items that won’t apply to this year. The idea is to look at your past and use it as an indicator of the future. 2. Do Research About
Welcome to this week's eFocus, RepricerExpress' weekly round-up of ecommerce and Amazon news. Amazon was tricked by a fake law firm into removing a hot product, costing this seller $200,000: Eugene Kim at CNBC reports on a very interesting Amazon story. Shortly before Amazon Prime Day, the owner of the Brushes4Less store on Amazon's marketplace received a suspension notice for his best-selling product, a toothbrush head replacement. The email said the product was being delisted from the site because of an intellectual property violation. Continue reading... Find, Amazon's own label clothing line is an online hit: Sarah Young at The Independent reports that Amazon has launched its own-brand clothing line called Find. Developed by Amazon’s European fashion division – which has grown to include designer Karen Peacock, and Glen George, a former buyer for Primark – alongside simple staples, Find’s first collection features seriously fashionable items that tick all the autumn/winter trend boxes. Continue reading... Amazon kicks off competition for new HQ: BBC News reports that Amazon wants to build a massive second headquarters in North America, sparking immediate competition from rival cities to attract
Yes, it’s that exciting time again when we here at RepricerExpress offer up the best tips for selling products on Amazon. So without further ado, let’s get started! 1. Perfect Your Product Quick, in 10 words or fewer, describe what you’re selling. You need to be an absolute expert on your items or else your buyers will sniff out that you don’t know what you’re talking about. Take whatever time is necessary to learn everything you can about your items so that when the occasion arises, you have an answer to any question. 2. Create Your Own Brand Why should I, the buyer, purchase brand name items from you that I can get anywhere else? There’s nothing special about that, other than perhaps a slight reduction in price. But create your own brand and items, and now you’re talking. Now you’ve got a truly unique concept that instantly gives you leverage. 3. Register as a Professional Seller There’s a bit more involved than simply signing up with Amazon, uploading product descriptions and calling yourself a merchant. You can technically do that, yes,
Most of the time, we hear about the success stories of selling on Amazon: getting rid of stuff around the house, making extra money on the side, being able to work in your pyjamas. But how many of those posts are balanced and show both sides of the argument? RepricerExpress takes a look at the pros and cons of what’s involved. First, Let’s Look at the Upsides There are a lot of great things with selling on Amazon, and they involve different advantages for different kinds of sellers. Reputation: Millions of people shop on Amazon every day. They’re familiar with the brand and experience; by piggybacking onto Amazon, you’re taking advantage of their reputation and leveraging it for your own good. You automatically get lumped in with Amazon’s credibility and trust that they’ve built with buyers over the years — a smart tip would be to use FBA so you can continue leveraging Amazon’s reputation for yourself. Traffic: How long and how much work would it take to get your site traffic up to the same level as Amazon’s hundreds of millions visitors per
Guest post by Gloria Kopp from Resumention Achieving a page one listing for your products on an Amazon search is a little more involved than simply putting together a great sounding listing. Amazon algorithms take a large number of factors into account when ranking your product within its listings. But, with a little extra effort, you can start moving your products up the rankings and land them on the first page of search results. Here are ten ways you can use SEO to boost your Amazon rankings. 1. Get an understanding of A9 A9 is Amazon's search algorithm, and the tool they use to help rank products within their search results. If you have a good idea of how A9 works, you'll be able to make the small changes necessary to help lift your rankings. And, because it's always changing, you have to constantly be educating yourself and making changes to your product listings. 2. Amazon SEO is different than search engine SEO All SEO is not created equal. As detailed in the article, How to Rank Well in Amazon, the US's Largest