Chris Dunne

About Chris Dunne

Marketing Executive at RepricerExpress with a passion for all things digital.
26 05, 2017

21 Ways to Rank Your Products Higher on Amazon

Having a high product ranking on Amazon is a great way to increase your sales. To rank successfully on Amazon, it's important for sellers to understand how Amazon's search algorithm (called A9) works. Amazon's Product Search Algorithm (A9) Amazon's product search algorithm is completely different to Google's. When a buyer searches for a product on Amazon, results are delivered through a two-step process. Firstly, they pull relevant results from their catalogue and then they rank them according to relevancy. Amazon wants to maximise revenue per customer. They continually evaluate their algorithms "using human judgments, programmatic analysis, key business metrics and performance metrics". Core Pillars of the A9 Algorithm Amazon has three equally important ranking factors. Conversion rate - Factors that Amazon have found to have an affect on conversion rates including reviews, image quality and prices. It's vital for sellers to keep their prices competitive to maintain a good conversion rate. This is just one of the ways repricing software can help your Amazon business. Relevancy - Factors that tell A9 when to consider your product page for a search result. To rank higher, your

26 05, 2017

5 Interesting Stories from the World of Ecommerce This Week

Welcome to this week's eFocus, RepricerExpress' weekly round-up of ecommerce and Amazon news. Amazon Go, futuristic supermarkets with no checkouts could soon launch in the UK: Aatif Sulleyman at The Independent reports that Amazon appears to be preparing to bring its unusual Go stores to the UK.  The company has filed several Go-related trademark applications with the UK Intellectual Property Office, which have now been approved, suggesting a launch announcement could be imminent. Continue reading… Amazon Prime launches more content perks for subscribers: Dan Wilson at Tamebay reports that Amazon Prime's latest enhancement for its UK members is Amazon Reading. The new feature grants Prime subscribers access to a rotating library of 1,000 ebooks, magazines and comics. There are already some Kindle ebook perks included in the deal. Continue reading… Walmart’s US online sales rise 63%: Phil Wahba at Fortune reports that Walmart's massive ecommerce investments are starting to pay off. The discount chain reported recently that online sales in the US rose a staggering 63% in the first quarter of the year. This follows last year's overhaul of its online marketplace and a series

25 05, 2017

4 Reasons to Integrate Your Web Store, Amazon Storefront and Retail Outlets

Guest blog post by Primaseller The basis of multichannel retail is that it helps you sell across channels, thus increasing the volume of sales you make. In theory, it sounds like a great idea and it is! When the time comes for implementation, though, a lot of retailers struggle with the concept itself as well as finding a way of implementing it without shaking up too many aspects of their existing business. In this article, we address why all your stores need to be integrated, and a few issues that can arise with multichannel retail, specifically when you try and integrate Amazon, your web store, and your retail store. We also tell you how you can solve some of these problems with simple, elegant solutions. 1. All Your Channels Draw From The Same Inventory For all your channels of sale, be they marketplaces, online stores or physical ones, the multichannel concept is that inventory is a single entity. Each of these channels of sale draw from it when a sale is made. This doesn’t mean that all of your inventory is physically in one place-

23 05, 2017

An Expert Guide to Help You Smash Retail Arbitrage on Amazon

Guest blog post by Stephen from Full-Time FBA blog In a blog post a few weeks ago, I asked you, according to your own sourcing strategies, if you would buy a particular electronic item or not. I asked you to do the research yourself, check out CamelCamelCamel, the product reviews and anything else you might think would help and see if this is an item you would like to purchase for resale. Many of you tried this little exercise and 17 of you even commented with what you would do. It was so interesting to read everyone’s opinions of what they would do. Some said they would pass completely, while others said they would buy them all. Each of you had your own fascinating reasons why you decided to pass, buy all, or buy some. Here’s the item we looked at: Product: Adonit Jot Pro Fine Point Stylus – Silver ASIN: B00931DHKM Clearance price at Target: $3.94 Total available for sale: 20 I’ll let you in on what my step-by-step thought process was on this item and then I’ll tell you what I’d do if I found

22 05, 2017

Expanding into International Ecommerce Markets with Amazon

Guest blog by Emil Stickland from Thrive Digital Entering a new international market, especially online, can be a daunting proposition. For good reason, there are plenty of areas that are cause for consideration. The top areas that deserve proper investigation are logistics, trust, preferred payments and speed. (Note that I have left off language because it provides very little sales uplift). Testing a new international market When entering a new international ecommerce market, why not test it? It is much less expensive, and you can use Amazon to help. 1. Logistics Amazon is famed for its phenomenal logistics, and this is no different cross-border. You may not be using FBA (Fulfilment By Amazon) for domestic ecommerce, but when going overseas, consider using it. It is likely going to be better than using your existing distribution for international sales, and it will cost you a fraction of setting up warehouses and logistics overseas. 2. Trust Amazon’s international reputation for ecommerce is outstanding. Consumer opinion of Amazon is very high. In the short term, this is something that is exceedingly difficult to replicate (or even come close

21 05, 2017

Amazon Prime Day 2017

Amazon Prime Day 2017 will take place in the second week of July (it took place on July 12 last year). Third-party sellers can expect a surge in sales with the increase in customer footfall around this date. Amazon began prepping sellers last week; here's what you can expect. Amazon Prime Day deals will run for 30 hours. Amazon merchants have until 21 May to submit their top ASINs for Lightning Deals for Prime Day consideration, no exceptions. Deals must offer discounts of at least 20%, and there must be enough quantity to last the duration of the offer (Prime Day Lightning Deals run a maximum of 6 hours). For the privilege of offering steep discounts to Amazon Prime Day shoppers, merchants must pay a fee of between $300 and $500 per deal. What is Amazon Prime Day? Amazon Prime Day is a one-day shopping event exclusively for Prime members. For consumers, it can be a good day to pick up a bargain on a wide range of products including electronic goods. Savvy buyers can use free tools such as CamelCamelCamel to see the price

19 05, 2017

5 Interesting Stories from the World of Ecommerce This Week

Welcome to this week's eFocus, RepricerExpress' weekly round-up of ecommerce and Amazon news. Amazon’s new bestseller list tracks what people are actually reading: Andrew Liptak at The Verge reports that Amazon is launching a new bestseller list called Amazon Charts, which will track the top 20 books sold and the top 20 books being read that week. The list will provide a more stable snapshot of the week’s bestselling and most-read books and incorporate data from physical books, Kindle books and Audible audiobooks. Continue reading... Amazon is hiring people to break into the multibillion-dollar pharmacy market: Christina Farr at CNBC reports that Amazon is hiring people to figure out how they can break into the multibillion-dollar pharmacy market. For the last few years, Amazon has held at least one annual meeting at its Seattle headquarters to discuss whether it should enter the pharmacy business. But this year, it's ready to get more serious. Continue reading... Amazon UK to use live music gigs to attract Prime subscribers: Dan Wilson at Tamebay reports that Jeff Bezos wants to make the attractions of Amazon Prime even better. The various

18 05, 2017

How Kev Blackburn Uses RepricerExpress to Gain a Competitive Advantage

At RepricerExpress, we work with all types of sellers from small sellers with a few SKUs to huge sellers doing millions in sales every year. This post is an interview with Kev Blackburn, an Amazon seller who has increased his profitability using RepricerExpress. You can read more from Kev on his blog, LifeSuccessEngineer. Kev began selling on Amazon in May 2015. Before that, he was working as an Electrical Engineer supporting his family full-time. His work had started to take over his entire life. He became aware of the opportunity to sell on Amazon and make a living and hasn’t looked back since. Quitting his reliable full-time job and moving from his living room to a warehouse was a huge move for Kev. As Kev began to sell products on Amazon, he quickly realised, to be successful you need to win the Buy Box. However, the price changes on Amazon are so frequent, it’s impossible to manually update your prices every hour. He knew it would be hard work and the last thing he wanted to do was spend all his time manually updating product

16 05, 2017

6 Reasons Why Your Amazon Sales May Have Dropped

If you're a third-party seller on Amazon then it's likely your sales will vary slightly day to day. However, some sellers can be doing just fine when all of a sudden they'll experience a drop-off in sales! This post will explore some of the reasons why a sales slump may occur and what sellers can do if this situation arises. #1. Have you lost the Buy Box? With close to 90% of all sales going through the Buy Box, all third-party sellers who want to be successful on Amazon should be aiming to win their share of the much-coveted Buy Box. Amazon will rotate the Buy Box between sellers it deems to have met its high standards. If you're the only person selling your product on Amazon, then you'll be fine (for now). However, if there are multiple sellers of the same product, then you'll all be competing for the same Buy Box. If you had the Buy Box and suddenly lost it or it's now being shared between more sellers than before, then this could explain why your sales have dropped suddenly. How can you

15 05, 2017

15 Reasons Sellers Use Amazon Repricing Software

There are many reasons why Amazon sellers choose to make the switch from manual repricing or another repricing service to RepricerExpress. Let's take a look at some of the top reasons why sellers choose to automate their Amazon pricing with RepricerExpress, Amazon repricing software. By far, the most common reason is number one...can you guess what it is? #1. To save time "Because its takes a long time to manually change prices on Amazon." "Just giving it a go as sick of doing it manually" via GIPHY #2. Cheaper than Appeagle "We currently use Appeagle but for the $150 a month I'm not seeing that much of a change in sales. With about 1,000 items, I need something that converts while paying for itself." Note: Sellers can reprice 1,000 SKUs for just $50 with RepricerExpress. A saving of $1,200 per year! "Excluding all the “exotic” ones, we ended up choosing between Appeagle and RepricerExpress. Your service is considerably cheaper than Appeagle." via GIPHY #3. Free 15-day trial, no credit card "Firstly you're number one on Google when you type this in: amazon pricing software. I