Chris Dunne

About Chris Dunne

Marketing Executive at RepricerExpress with a passion for all things digital.
18 02, 2019

How to Be Successful on Amazon Seller Central with FBA

Not have to deal with picking, packing and shipping once an order is placed? Sounds like a dream! When you use FBA with Amazon Seller Central, that dream becomes a reality. But before you start, see what tips RepricerExpress has for you so you can be successful.   1. Master Your Metrics The first step in acing something is understanding the fundamental areas that matter. That’s where your metrics come in. They’re quantitative measurements of your performance as a seller, and apply even if you’re using a relatively hands-off approach like FBA. The metrics that tend to matter most to you are: Order Defect Rate: This metric measures the percentage of your orders in which you got either negative feedback, an A-to-z Guarantee claim, or a chargeback. If you can keep this metric to <1%, then you’re doing well. Late Shipment Rate: If you haven’t made the jump to FBA, then the Late Shipment Rate metric is something to pay close attention to. It monitors the ratio of shipments not confirmed by the expected ship date to the ones that are, and you should have

15 02, 2019

The Top 5 Amazon News Stories of the Week

Welcome to our weekly roundup of the top five Amazon news stories of the week. Amazon cancels New York City campus plan: BBC News reports that Amazon has said it will not build a new headquarters in New York, citing fierce opposition from state and local politicians. The dramatic turnabout comes just months after the firm named New York City one of two sites selected for major expansion over the next decades. City and state leaders had agreed to provide about $3bn (£2.3bn) in incentives to secure that investment. Those subsidies had prompted a fierce backlash in some quarters. Continue reading... How Amazon makes money Katie Brigham at CNBC reports that Amazon reported a record profit in 2018, earning $10.1 billion in net income compared with just $3 billion the prior year. Considering the company hardly recorded any profit until 2016, this sudden cash influx represents a new era for Amazon. Despite Amazon's dominance in e-commerce, online sales are not actually a main profit engine for the company. Instead, its cloud computing division, Amazon Web Services, has actually generated the majority of Amazon's operating income

14 02, 2019

9 Best YouTube Channels for Amazon FBA Sellers

No one has the magic key for success on Amazon but you can learn tips, tricks and strategies from experienced sellers and industry experts to boost your sales and profits. There are many different sources of learning for Amazon FBA sellers. We've previously looked at the best Amazon FBA podcasts and best Amazon Facebook groups and this post will focus on the best YouTube channels for Amazon FBA sellers.   1. Life Success Engineer Subscribers: 3K In 2015, Kev Blackburn quit his job as an electrical engineer and started selling on Amazon and he hasn't looked back since. His ever-growing YouTube channel focuses on selling online through Amazon FBA by using the online arbitrage business model. This channel will share with you exactly how to be successful in starting and automating your business. Here's a video where Kev explains how to boost sales on Amazon using RepricerExpress.   2. Dan Vas Subscribers: 52K Dan Vas is an entrepreneur and podcaster (The Dan Vas Show) who helps people run a successful FBA business. At the age of 22, Dan went from being broke to a seven-figure seller with ecommerce. His

13 02, 2019

10 Tips For a Successful Amazon FBA Business in 2019

We’re far enough into 2019 that it doesn’t feel weird writing a new number at the end of the year, but still early enough for tips on improving your Amazon business. If you’re stuck on ideas, RepricerExpress has ten things you should be doing in your Amazon FBA business in 2019 to get ahead.   1. Stay Organised in Bookkeeping and Accounting Other than being the answer to the riddle "What word has three double letters in a row?’", bookkeeping means being organised and on top with your numbers. And when you know exactly what’s coming in and going out, it’ll be easier to see where to trim fat and where potential revenue goldmines are.   2. Keep on Top of Your Inventory Having lousy inventory management sucks. Running out means losing customers and sales while carrying too much means super high long-term storage fees. But that Goldilocks spot right in the middle? That means you’re able to meet buyer demands and capitalise on competitor mistakes. Invest in a good inventory management system and develop smart strategies to put yourself in the sweet spot.  

12 02, 2019

7 Tips to Increase Sales on Amazon in 2019

Who likes to increase sales on Amazon? We do, we do! At RepricerExpress, we’re all about finding ways to bring in more money, so let’s get to to the top seven ways you can increase sales on Amazon. Hint: repricing makes the list.   1. Optimise Your Title Titles are one of the top ways to grab a buyer’s attention, so optimise the heck out of it. If you follow the general formula of brand name + product name + features (e.g. colour, size, gender, use, etc.), then you should be good. Not only will you tell shoppers immediately what your product is, but you’ll be able to capitalise on high-ranking keywords, too. Discover seven way to optimise your Amazon product listings.   2. Pile on the Feedback Although reviews can be tough to get, it’s crucial to never stop trying. A little while ago, I was looking at replacing my worn-out tent and the final decision came down to two. Both were nearly identical in function and price, but ultimately, I made the choice based on feedback. One tent had 41 reviews with 78%

8 02, 2019

The Top 5 Amazon News Stories of the Week

Welcome to our weekly roundup of the top five Amazon news stories of the week. Amazon says facial recognition bias claims are 'misleading': Zoe Kleinman at BBC News reports that Amazon has defended its facial-recognition tool, Rekognition, against claims of racial and gender bias, following a study published by the Massachusetts Institute of Technology. The researchers compared tools from five companies, including Microsoft and IBM. While none was 100% accurate, it found that Amazon's Rekognition tool performed the worst when it came to recognising women with darker skin. Amazon said the study was "misleading". Continue reading… How to make money as an Amazon influencer: Lauren Johnson at Business Insider reports that for two years, Amazon has run an affiliate program that lets social media influencers earn a cut of sales generated from Amazon links within YouTube, Instagram, Twitter, or Facebook. The program has largely flown under the radar, but there was recently an uptick in social chatter as new people have signed up for the program and marketing firms like Influence.co have reported that Amazon is increasingly expanding it. One product that's gone viral is

6 02, 2019

The Best Books for Amazon FBA Sellers to Read in 2019

Bill Gates reads one book a week and Warren Buffett spends 80% of his day reading. With the world’s most successful entrepreneurs regularly reading books, it will come as no surprise that the top Amazon FBA sellers are also avid readers. It doesn't matter if you're a veteran seller or the new kid on the block, there are things we can all learn from others, especially on the ever-changing selling platform that is Amazon. As Charlie Munger said, “go to bed every night a little wiser than you were when you got up”. To earn more, you've got to learn more so here is our compilation of the best books for Amazon FBA sellers, full of insider hacks and tips to help you run your Amazon business better. 1. The Reseller’s Guide to a Year in FBA Author: Stephen Smotherman The Reseller’s Guide to a Year in FBA is essential reading for Amazon sellers looking to grow in 2019. Stephen is an expert seller and in his book, he covers what you should be doing each month to be a successful Amazon seller.

5 02, 2019

Amazon Premium Shipping Program

Update: Amazon will cease offering customers Amazon Expedited Shipping from March. Amazon’s reasoning is that they currently offer Standard Shipping, Expedited Shipping and Premium Shipping (detailed below). Amazon Premium Shipping offers one and two-day delivery options for fast shipping options which are traceable. In order to offer premium shipping, sellers must first meet high delivery performance standards. This is another attempt by Amazon to improve the customer buying experience through the communication of a clear delivery time.   Premium Shipping eligibility To be eligible for Premium Shipping, you must meet the following requirements for 30 days: Valid tracking rate of 100% On-time delivery rate of 97% or greater Seller-initiated cancel rate of less than 0.5% If your performance records fall below these requirements, your eligibility for Premium Shipping may be revoked. If your eligibility is revoked, you can submit a Plan of Action to request that your eligibility be restored. Note: There is a lag of 10 days in getting carrier data. Hence, we will measure your performance from day 40 to day 10 in past. Premium Shipping allows you to provide fast shipping options to

4 02, 2019

How to Deal with Amazon A10 Algorithm Updates and Changes

Mastering and getting ahead of Amazon’s search ranking algorithm is one of the top things you can do when selling in the marketplace. When you understand how it works, you can apply strategies to maximise traffic and sales. RepricerExpress takes a look at the new changes and updates to Amazon A10, the latest iteration of its algorithm.   It’s Very Similar to A9 A9 and A10 are very similar, with the biggest difference being factors are weighted differently in A10. A buyer’s search holds more relevance than it did before, meaning that shoppers are now trafficked more directly to what they’re looking for instead of what others think they should be looking for. One effect of this is internal sponsored links don’t hold as much importance as they used to — things like pay-per-click (PPC) campaigns are weighted lower, as Amazon’s realised users look beyond what sellers have paid to promote.   PPC Campaigns Still Matter Although nobody but Amazon knows exactly how the A10 algorithm works, one trend seems clear. One thing you may notice about how your PPC campaigns operate now is there

1 02, 2019

The Top 5 Amazon News Stories of the Week

Welcome to our weekly roundup of the top five Amazon news stories of the week. Amazon imagines Alexa in hot tubs and toothbrushes in its Super Bowl ad: Dami Lee at The Verge reports that but Amazon’s Super Bowl ad is giving me flashbacks to rows of gadgets touting Alexa in places where it didn’t belong. Amazon’s ad acknowledges that the company itself has been putting Alexa in a lot of stuff, too, including a voice-activated microwave, and that some combinations haven’t always been so successful. Continue reading... Amazon is hauling cargo in self-driving trucks developed by Embark: Lora Kolodny at CNBC reports thatAmazon is using self-driving trucks developed by Embark to haul some cargo on the I-10 interstate highway. The trucks were previously noticed by a Reddit user, who photographed and shared images this week showing tractors emblazoned with the Embark logo and trailers painted with the Amazon Prime logo. Continue reading... Is Amazon making driverless trucks? Image credit: Reddit From books to bullets: inside Amazon's push to 'defend' America: Levi Pulkkinen at The Guardian reports that Amazon’s latest expansion will take many shoppers