Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon Echo comes to Marriott hotel: BBC News reports that Amazon's digital assistant Alexa will be installed in some US Marriott-owned hotels, following a partnership between the two firms. Its functions will include ordering room service, housekeeping and providing concierge advice, the firm said. The Wynn Resorts chain in Las Vegas installed the Amazon Echo in around 5,000 hotel suites in 2016. Marriott is reported to have considered both Alexa and Apple's Siri. A spokesperson told the Financial Times the deal with Amazon was not exclusive. Continue reading... A tech goof might have just leaked the date for Amazon Prime Day: Lauren Thomas at CNBC reports that this year's Amazon Prime Day is reportedly scheduled to start around midday July 16 and continue through the following day. The unannounced date was accidentally published on a banner of Amazon's U.K. website this week, according to TechRadar. Amazon didn't immediately respond to CNBC's request for comment nor confirm the date to TechRadar. Continue reading... Amazon flexes its muscles and Seattle
Guest post by Victoria Sullivan from Payability Have you been having a successful run with your part-time Amazon business? If you’ve been earning high margins and experiencing steady growth, you might be ready to go full-time. Of course, that would mean giving up a more reliable source of income for one that can be risky, but with the right approach, it can all be worth it. After all, Amazon’s third-party sellers sold nearly $120 billion in products in 2017, up 25% from $95 billion in 2016. Needless to say, the market is huge and it’s growing. To take full-time advantage of the opportunities and finally be your own boss, you need a sound ecommerce strategy. Chances are, you’ve already got one in place, otherwise, you wouldn’t be considering the switch to full-time. Nevertheless, by following these six tips, you can confidently turn your Amazon side hustle into a successful full-time gig: 1. Know the Rules Amazon has strict selling policies as well as a seller code of conduct to ensure that the marketplace remains honest and free of fraudulent activity. And they are serious
Guest post by our friends at Skubana Just like with any business, selling products online will always involve stiff competition. When it comes to selling on Amazon, those who win the Buy Box are those who capture customers. The “Buy Box” is the box on a product detail page where a customer starts the purchase process by adding an item or items to the shopping basket. Amazon combines all of the offers for a product on a single page and uses one default offer - that is the Buy Box. To get a better understanding on how to optimise your Amazon listings and compete with other sellers, here are some factors to consider. Many sellers try to win the buy box by lowering their prices, but it is possible to come out on top without rock-bottom prices. In fact, only one of our five strategies below mentions price. 1. Make Sure You’re Eligible Becoming an eligible Seller requires meeting very high standards, and excelling in the qualifying criteria is the best way to work towards achieving this status. Initially, to be eligible for Buy
Selling on Amazon, you know that the final profit amount is more than just the product’s price. There are a number of fees involved before you can get to the final amount you get to take home. Calculating profitability is one of the most important aspects of selling on Amazon. Understanding Your Costs First things first, you need to understand your costs, prior to deciding which product to launch and throughout that product’s lifecycle. Your costs can be split into three main categories: Upfront costs (samples, cost of goods, shipping, photography) Variable costs (FBA fees, storage fees, returns etc.) Marketing costs (promotions and pay per click) FBA costs are usually 15% of the item's price plus $3.00 to handle and ship the product. Amazon has a handy FBA calculator which is a useful tool for any FBA seller. This allows you to figure out how much you will be paying in fees to use the Fulfillment by Amazon business model for any given product. If you’re looking for a way to easily calculate that so you can price items as best as possible, RepricerExpress
We’ve talked before about how you should look for products that sell consistently throughout the year if you want a smart investment. But what does that really mean? How can you evaluate a product’s lifecycle? Grab a bag of popcorn because RepricerExpress is going to dig in deep. The Three Traits of a Successful Product on Amazon When you’re look at an Amazon product’s life cycle, there are three main criteria to look at. 1. Product Reviews The more reviews a product has, the more legit is because people are familiar with it. This doesn’t necessarily mean you should avert your eyes at products that don’t have a lot of reviews, but it will be easier for you if you go with one that does. That’s because you won’t have to work quite as hard at selling people on it. 2. Product Rating When sourcing products, look for items that have at least a 3.5 star rating to them. If you go under that, you’ll have a tough time swaying buyers on the quality of it. But if you stick to 3.5 stars and
Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Microsoft reportedly working on rival Amazon Go tech for cashier-free stores: Tom Warren at The Verge reports that Microsoft is allegedly working on technology that could be used to power check-out free retail stores. The software giant has been talking to Walmart about using the tech, which will rival Amazon’s own Go initiative. Amazon first launched its cashier-free convenience store last year in Seattle. Continue reading... Facebook reportedly gave personal data to 60 companies including Apple, Amazon and Samsung: Sam Meredith at CNBC reports that The New York Times revealed on Sunday that Facebook had formed at least 60 data-sharing partnerships with device makers including Apple, Amazon, Microsoft and Samsung over the last 10 years. The embattled social media giant is already facing intense scrutiny from lawmakers, regulators and users around the world over its handling of personal data. Continue reading... Amazon Prime's popularity might have peaked in America: Brian Sozzi at The Street reveals that Amazon Prime penetration among US households may have peaked, according to a
We might be a little biased, but hear us out: there are real, tangible benefits to using an Amazon repricer, especially if you’re at all interesting in increasing your profits and chances of winning a Buy Box. What is Amazon Repricing? Amazon repricing is the changing of product prices on the Amazon marketplace. Prices are changed frequently based on competition and other factors such as Buy Box ownership. For each listing, there will usually be multiple sellers all competing for the sale. Those sellers who aren't priced competitively are unlikely to get a sale or win the Buy Box. But, with so many sellers and products manually checking prices becomes time-consuming. By using an Amazon repricer, pricing competitively 24/7 is made easy. When deciding on your pricing strategy and how you want to compete and with you, you'll want to consider fulfilment type, seller feedback and feedback score. Automating the prices of your Amazon products is the key to increasing sales and profits. It's a no-brainer if you have more than a handful of SKUs and will help you stay ahead of your competition.
Guest post by Anand founder of Hubbion There are a number of factors that contribute to winning the Buy Box. Some of the most important criteria include your Order Defect Rate (ODR), delivery experience (speed of delivery, shipping options, etc.), Amazon seller experience, price and your performance metrics. The challenge here is that a lot of these factors favour the bigger and more experienced sellers. If you are just starting out as a seller on Amazon, it may be a lot of effort before you become eligible for the Buy Box. Many sellers launch their stores with dropshipping. The reason this is so popular is because sellers do not have to worry about holding inventory, shipping and handling returns. All of this is managed by a supplier, so the seller can focus exclusively on marketing their store. Pure play dropshipping can sometimes hurt your chances of winning the Buy Box. The product may take several weeks to be delivered if it is being shipped from an overseas warehouse. Also, you do not have complete control over pricing since dropshipped products may not be priced as
The Amazon Vendor Express program will be no longer. They’ve already stopped issuing purchase orders, and will be shut down entirely on 2 January, 2019. But what does that mean for Amazon merchants? RepricerExpress digs in to take a look at how to navigate this change. What Is/Was Vendor Express? Prior to now, Amazon had three ways of selling products on the marketplace: Seller Central, Vendor Central, and a hybrid of the two, Vendor Express. Vendor Express allowed sellers to sell directly to Amazon, as opposed to buyers. Merchants didn’t need an invitation to take part in the program, was free to join, enjoyed Amazon taking care of fulfillment and customer support, and offered access to Amazon Market Service (AMS). Why is Amazon Discontinuing Its Vendor Express Program? In an email to Vendor Express participants, Amazon said: We are constantly looking for ways to improve the selling experience on Amazon. After careful evaluation of our selling programs, we have decided to retire Vendor Express in an effort to refocus the business toward other selling tools. But why is it being shut down? Right
Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon breaks Premier League hold of Sky and BT with Prime streaming deal: Mary Sweney at The Guardian reports that Amazon has broken Sky and BT’s stranglehold on Premier League football by striking a groundbreaking deal to live stream exclusive coverage of 20 matches a season online. The US company will exclusively show all 10 matches over one bank holiday and another 10 during one midweek fixture programme, for three seasons from 2019. Amazon said the matches would be available to UK Prime Video members at no extra cost to their existing subscription. Continue reading... Union sues Amazon delivery firms over driver rights: Mary-Ann Russon at BBC News reports that legal action is being taken against three delivery firms used by Amazon in another challenge to what has been called "bogus" self-employment. The GMB union wants its drivers to be given guaranteed hours and the minimum wage as well as sick and holiday pay. The union said drivers should be classed as full-time employees rather than self-employed workers.