Chris Dunne

About Chris Dunne

Marketing Executive at RepricerExpress with a passion for all things digital.
31 01, 2019

3 Ways to Lower Amazon FBA Fees

Paying FBA fees can cut into your bottom line, no matter how aggressive you set RepricerExpress to be with your pricing strategies and rules. And with the new Inventory Performance Index (IPI) penalties coming into effect on 1 July 2018, you could be facing even higher fees. But there are ways to chip away at it, and we’ll show you three methods you can use to lower your Amazon FBA fees.   Recap of Amazon’s Changes to Storage Fees The details are familiar to most, but for those who are new to selling, Amazon instituted a few changes to their storage fees on 1 July of last year. They faced crowding issues at their fulfilment centres and targeted sellers with an IPI score of less than 350, charging them higher fees and preventing them from being able to send new merchandise to local centres. Amazon started conducted monthly inventory cleanups on the 15th of every month, looking for items that have been there longer than 365 days. For those products, their sellers would be charged $6.90 per cubic foot or a long-term storage fee, whichever

30 01, 2019

Amazon Product Research: Your Ultimate Guide

Before you can set pricing rules for products, you need to have the right items in your inventory. RepricerExpress is here to help by giving you the ultimate guide to product research so you can maximise revenue and profits, all while gaining visibility and competitiveness. Keep reading to learn how to source products that people actually want to buy.   Creating a Checklist for Product Research When you start to research products, you should be applying a set of criteria to each one so you can ascertain its worthiness. Customer Base: Knowing who your buyers are will help you decide if a product is something they’d be interested in. If your audience is middle-aged men, then items like hosiery and makeup probably won’t do very well. Customer Needs: Once you’ve determined exactly who your audience is, learn about what their needs are and if the product fits into that. For example, new mothers would do well with a monthly subscription for diapers and formula. Category: Some Amazon categories are gated, which could mean extra work on your end. Think about if it’s worth it, or if

30 01, 2019

The Resellers Guide to FBA: February 2019 (Updated)

Guest post by Stephen from Full-Time FBA Since this is the month where “love is in the air,” let me share something personal with you. I honestly care about you. Sure, I might not know you that well, but the whole reason I create blog posts, ebooks, and videos is that I really enjoy helping people. I want to see you win with your FBA business! I love reading success stories from readers like you, and if you have a story to share, be sure to post it in the Full-Time FBA Facebook group. Ok, back to our regularly scheduled profit building tips for the month of February.   Valentine’s Day If you’re just now getting started on sourcing for Valentine’s Day for this year, then I’m sorry to say that most likely you are too late to the party. There might be a little time left for you to get some items sold on Amazon, but the ones who will make the most this year selling Valentine’s Day items have sent their items into Amazon in early January, and maybe even as early as December.

25 01, 2019

The Top 5 Amazon News Stories of the Week

Welcome to our weekly roundup of the top five Amazon news stories of the week. Amazon warehouse workers are getting utility belts that ward off robots: James Vincent at The Verge reports that Amazon has more than 100,000 robots in its warehouses, and so, naturally, needs to ensure that the machines play nice with human employees. The company’s latest solution to keep robo-human relations ticking over smoothly is what it calls the “Robotic Tech Vest” — a bit of kit that warehouse workers can wear to make them visible to nearby machines. Continue reading... Amazon knows what you buy and is building a big ad business from it: Karen Weise at The New York Times reports that ads sold by Amazon, once a limited offering at the company, can now be considered a third major pillar of its business, along with e-commerce and cloud computing. Amazon’s advertising business is worth about $125 billion, more than Nike or IBM, Morgan Stanley estimates. At its core are ads placed on Amazon.com by makers of toilet paper or soap that want to appear near product search results on the

23 01, 2019

3 Top Ways to Attract New Ecommerce Customers

No matter how long you’ve been selling online, you should always be looking at how to attract new customers. But with the online selling landscape changing seemingly every year, how do you find a consistent approach that keeps working? RepricerExpress is here to help with three essential tips you can use to get new customers to take notice of you in ecommerce.   Tip 1: Spend Some Time Designing an Awesome Website Your website is the first point of contact between you and your buyers. And if it doesn’t sparkle, then odds will be really low consumers will spend enough time on there to make a purchase. You don’t have to be an ace web developer to create a good site, especially with sites like Weebly and Squarespace in existence. If you want to go beyond the templates offered and really put your own stamp on things, remember to pay special attention to these points: Functionality: Are users able to navigate your site quickly and easily? Do you employ best practices when writing code, like including your Javascript script tag at the bottom so that

22 01, 2019

Are you Ready for Your First PPC Campaign on Amazon?

Guest post by Chris Rawlings from JudoLaunch When you’re launching a new product on Amazon it's easy to feel like a small fish in a big pond. Organic search results take time to kick in, but sellers need an immediate impact to ensure your investment pays off. Pay-per-click advertising (or PPC) is a quick and effective way to drive traffic to new products. However, if you’re inexperienced in PPC campaigns, or you choose the wrong technology to manage it for you, it can be an expensive exercise that doesn’t always yield the right results. If you’ve read our 2019 predictions for Amazon sellers, you know how important it is to learn the fundamentals and the basics so you don’t lose money. To help you steer clear of potential pitfalls, we’ve put together a guide to launching your Amazon product with the help of PPC, so sellers can maximize the value of your pay-per-click campaigns.   Step 1: Prepare your new product listing Most Amazon Sellers are aware that your choice of words will impact which organic search results your product appears in but did you know that

18 01, 2019

The Top 5 Amazon News Stories of the Week

Welcome to our weekly roundup of the top five Amazon news stories of the week. Amazon Prime membership exceeds 100 million: Tonya Garcia at MarketWatch reports that Amazon Prime has reached 101 million members, according to estimates by Consumer Intelligence Research Partners. The group says 62% of Amazon's U.S. customers are members of the Prime program. Members spend an average of $1,400 annually versus $600 per year for non-members. Continue reading... Amazon is inviting sellers to private meetings at CES to promote a premium support service that costs up to $60,000 a year: Eugene Kim at CNBC reports that Amazon is busy meeting sellers to promote a new support service that costs between $30,000 and $60,000 a year. The meetings are part of Amazon's effort to engage directly with its third-party sellers and help improve their overall selling experience on its site. Continue reading... Amazon alert tells you when there’s a burglar lurking outside your door: Mark Blunden at The Evening Standard reports that the Amazon Ring system allows CCTV and motion sensors to learn about unusual situations outside the home, so it can tell the difference

17 01, 2019

4 Tips to Reduce Cart Abandonment on Amazon

Guest post by Amanda Peterson from Enlightened Digital If there’s one issue that plagues all online sellers, it’s cart abandonment. As the ecommerce market becomes increasingly saturated, online businesses are becoming all-too-familiar with the concept: prospective customers add items to their cart but exit the site without ever making a purchase. A staggering 75.6% of all ecommerce shopping carts are abandoned, which has many online sellers questioning the success of their e-tail strategy. Imagine 75 out of 100 customers who walk into a brick-and-mortar store, picked up an item, brought it to the register, but never complete their purchase. Not only would this be alarming, but it’s also highly unlikely. Sales conversion rates for in-store commerce is a whopping seven times higher than ecommerce. What motivates cart abandonment? In 2017, the Baymard Institute found some of the most popular reasons online shoppers abandon the checkout process to be high shipping costs, a complicated checkout process, or even lack of trust for their credit card information. The largest culprit of abandonment, however, is the 58.6% of consumers who fall into the “just browsing” segment. According to

14 01, 2019

How to Create Trust With Your Amazon Customers

Guest post by Manish from E2M Solutions Trust is an important element of any relationship, especially when it comes to the one between a business and its customers. Although many Amazon sellers boast the lowest prices for online ecommerce, this doesn’t necessarily guarantee they will receive the greatest number of sales. One of the main reasons why this occurs is because customers simply don’t trust that the seller will make good on their promises. You’ve probably experienced this yourself if you’ve ever ordered something online and were disappointed in how the product looked or worked in real life. Although there are some humorous examples of this on the Internet, it can actually be a huge problem for your Amazon business. Consumers today are warier than ever of marketing messages and business promises, especially when they are shopping online. You want customers to feel confident enough to make a purchase, both now and recurring. So, how can you make sure that your Amazon product page instantly builds meaningful trust? Let’s discuss.   1. Make the Most of Reviews Amazon is heavily driven by reviews, and, of

11 01, 2019

The Top 5 Amazon News Stories of the Week

Hope you've had a good week so far. Welcome to our weekly roundup of the top five Amazon news stories of the week. Amazon boss Jeff Bezos and wife MacKenzie to divorce: Reuters via The Guardian reports that Amazon CEO Jeff Bezos and his wife MacKenzie Bezos have decided to divorce after a long trial separation, Bezos said on Wednesday in a joint statement by the couple on Twitter. Amazon again became Wall Street’s most valuable company this week, surpassing Microsoft. Bezos’s fortune has soared to more than $160bn, thanks to his stake in Amazon. Continue reading... CES 2019 - Amazon and Google Assistant carve up tech expo: Chris Baraniuk and Leo Kelion at BBC News reports that at CES, there's no shortage of gadgets to talk to. Smart TVs, cars, pianos - and even a toilet - these are just some examples of devices that come with voice-activated helpers. No matter who makes the hardware, the virtual aide linked to or packaged inside is likely to be one of two: either Amazon's Alexa or Google Assistant. Continue reading... Amazon confirms it pays UK business rates