Chris Dunne

About Chris Dunne

Marketing Executive at RepricerExpress with a passion for all things digital.
5 04, 2018

7 Tips for Improving Your Ecommerce Strategy

Ecommerce is about more than having the right products on your website. With so many different ecommerce websites on the web nowadays, there is a lot of competition for user attention. If you want to be successful, you need to have the right strategy for reaching customers and creating the best buying experience. The Internet is changing the way people shop. People no longer have the same interactions with businesses in person like they used to up until recently. Now, people are more likely than ever to make all types of purchases online. From groceries to exotic cars, everything imaginable is available for purchase on the world wide web. So how do you keep your ecommerce business competitive in a market that already seems to have it all? Keep reading for seven key tips for improving your ecommerce strategy so your business can get noticed.   1. Know Your Market Many new marketers and business owners don’t take the time to really get to know your market. When you’re starting an ecommerce business, your market knowledge is essential. Who are you selling to? You need

4 04, 2018

What is Amazon Spark and How Will it Help Amazon Sellers?

One of the latest roll-outs from Amazon is Spark, an Instagram-esque tool where users can hang out online and shop for the products they love. If this all sounds Greek to you, let RepricerExpress break it down for you.   What Is Amazon Spark All About? In essence, the Amazon Spark app is a social media platform. Users can post product photos, stories and ideas of things they’re interested in, and interact with other users based on common interests with comments and ‘smiles’, Amazon’s own like/favourite/upvote button. And if they like an item enough, they can click to buy it. While any user can browse Spark, only Prime members can contribute to the content. And if you’re interested in the app, it’s available for both iOS and Android v. 14.2.1 or higher within the Amazon app.   How to Use Amazon Spark As we mentioned, anyone with an Amazon app can check out what’s listed there. But if you want to post your own photos or comment on other people’s ideas, you’ll need a paid Prime membership. To get started with the Spark app, here’s

30 03, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Toys R Us has gone bust: here’s how you can make some money: A. Steven Stelmach-Bondar at Startup Bros reveals how sellers can make money from Toys R Us. The news broke last week that they were going out of business and would be liquidating their entire North American operations. For Toys-R-Us, it means they will be forced to sell their products for pennies on the dollar. For sellers, it means that if you’re the type of person who can see opportunity in chaos, you can capitalise on the upcoming liquidation prices to make some serious dough. Continue reading... And speaking of dough... Amazon snaps up Bake Off sponsorship in biggest UK TV deal: Mark Sweney at The Guardian reports that Amazon is seeking to cash in on the success of The Great British Bake Off on Channel 4 by signing up as headline sponsor of the second series. Amazon is thought to have paid about £5m to secure the deal, making Bake Off one of the most

28 03, 2018

Your Guide to Amazon Stores and Amazon Stores Insights

On 31 October 2018, Amazon Pages was replaced with Amazon Stores. With Amazon Stores, you can build a new shopping experience to showcase your brand and drive traffic to a unique Amazon webpage. You can create multiple pages in your store for your product catalogue, with mobile-friendly templates to add new products and tell a story about your brand. Amazon Stores is a valuable feature that allows brands to capitalise on internal and external traffic sources and promote new products to existing customers. Driving traffic from external sources such as Facebook and Instagram is a great way for sellers to gain a competitive advantage and attract new customers.   How to create a store To create a new store for your brand: Go to the Storefront tab. Select Manage Stores and select your brand name. Select Create store. From here, you’ll create a homepage that showcases your brand name, logo, and provide a brief description of your brand.   Set up your homepage Enter your Brand name. This will be the name of your store. If you used an abbreviation previously, you might want to use

27 03, 2018

3 Expert Tactics for Minimum Order Quantities

Guest post by Amanda O’Brien Minimum Order Quantities, otherwise known as MOQs, have the power to strike fear into any newbie seller or product sourcer! It can be pretty terrifying and frustrating to see huge MOQs, particularly when the figures quoted are in the thousands, sometimes as high as 5,000 or 10,000. This though is commonplace, especially on sites such as Alibaba or Global Sources. These manufacturer marketplaces are business to business which means that higher minimum order quantities will of course apply, simply because the manufacturers expect to be dealing with businesses with huge buying capacity. They want to supply products in huge bulk as this is how they make their money and what makes it cost effective for them doing a run of a product in the first place. The question is, what if your budget is limited but you still want to deal with manufacturers to enable you to source competitively priced products. And what if you simply want to test the market first? Through years of experience, I know that one of the biggest problems that many sellers face when researching products

26 03, 2018

5 Ways to Scale Your Ecommerce Business

There are a few steps to starting any business. First, comes the idea, then comes the solid plan for profitability. And then in order to get the money flowing into your corner, there’s a thing called scaling: making things grow without working 24/7 to do so. With that in mind, here are five great ways to scale your ecommerce business.   1. Get the Word Out It’s simple: if nobody knows you exist, nobody can buy from you. So, one of the first things you’ll want to look at is coming up with a sparkling marketing strategy. We can’t list a one-size-fits-all marketing strategy because, well, one doesn’t exist. What it ultimately looks like boils down to what your business consists of, where you ship from/to, who your audience is, and so much more. But in terms of generalities, you usually can’t go wrong with special offers/discounts/coupons/incentives.   2. Invest in Automation This includes so many things, like not fulfilling items yourself anymore to using automated software for repricing and feedback. Related: 15 Reasons Sellers Use Amazon Repricing Software If you want to scale your

23 03, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon said to be weighing up Toys R Us store buys: Hannah Boland at The Telegraph reports that Amazon is weighing up whether to buy sites from Toys R Us, just days after the toy retailer announced plans to wind up its US business. According to Bloomberg, Amazon would not keep the Toys R Us branding if it did buy the locations, but instead would be looking to turn those sites into its own facilities. It's not clear how many of the stores Amazon was considering buying. Toys R Us has more than 700 stores in the US. Continue reading... Amazon is shutting down Vendor Express, a shortcut for wholesalers to sell inventory: Eugene Kim at CNBC reports that Amazon has announced that it will be closing Vendor Express. The company told sellers in an email that it will stop taking orders as of May 21, and that the program will become "permanently unavailable" starting 2019. "We're constantly looking for ways to improve the selling experience on Amazon,"

22 03, 2018

How Pricing Affects Product Ranking on Amazon

Guest post by Mike Begg from AMZ Advisers Amazon has continued to level the playing field for all sellers by creating more uniformed policies and restriction across all categories. They are also attempting to increase competition by making more features available in the Seller Central platform. Features that were previously available only to vendors are now open to brand registered sellers. More recently, 2018 Vendor Agreements have come out and many vendors are finding that Amazon has almost increased their fees by 100%. We believe that this shows Amazon wants to continue to push everyone to the third-party Seller Central platform. The challenge for third-party sellers is how do you get your product to rank in an increasingly competitive and level playing field. Vendors moving to Seller Central may be able to offer lower pricing particularly if they manufacturer their product. This will make your pricing more important than ever and a reason why using repricing tools for Amazon like RepricerExpress will be extremely valuable moving forward. The only way to successfully rank your product is through building sales history. Testing new price points can

21 03, 2018

Copyright Infringement and Intellectual Property Complaints on Amazon

Guest post by Corey J. Rosenbaum of Amazon Sellers' Lawyer As an Amazon seller, it is important to be aware that there has recently been an increase in Amazon complaints relating to intellectual property. If a seller sees that you are selling a similar product to them, they may believe it is a counterfeit product and file a complaint. Manufacturers and larger brand name companies have been filing more complaints on other seller’s accounts. If they see you are selling a brand name product at a cheaper price than they are, chances are they will file an Intellectual Property complaint against you.   What is Intellectual Property? Intellectual property IIP) can be broken down into three categories: Copyrights, Trademarks, and Patents. A trademark is the protection of a name, symbol, or design, which is used to identify source goods or services. A sub-part of a trademark is a trade dress, which is “the overall appearance and image in the marketplace of a product or a commercial enterprise. For a product, trade dress typically comprises packaging and labelling. For an enterprise, it typically comprises design and

20 03, 2018

How to Reprice Upwards on Amazon FBA

One of the biggest seller fears on Amazon is selling their products too cheaply. This is the main reason, we recommend all sellers set realistic  Min and Max prices for their listings. If sellers become embroiled in a price war and start undercutting each other constantly, the only winners are the consumer and Amazon. A common misconception about sellers who use a repricer is that it is a "race to the bottom". Unlike Amazon's automate repricer, RepricerExpress’ repricer doesn't encourage sellers to constantly lower prices to grab sales. Instead, we advise a strategy of price optimisation, in other words, getting the most profit from each sale. Knowing when to raise your Amazon prices and how is key to becoming a successful Amazon seller. One of the major benefits of using RepricerExpress over other repricers is that you can automatically adjust your price upwards — when the circumstances are right (this is key).   When to Reprice Upwards If competition is high, then this probably isn't the best time to increase your Amazon prices. A popular repricing strategy used by RepricerExpress customers is to raise prices