Chris Dunne

About Chris Dunne

Marketing Executive at RepricerExpress with a passion for all things digital.
4 01, 2018

6 Secret Hacks to Get More Traffic

Guest post by Nicole from StoreYa Traffic is the lifeblood of any ecommerce business. What’s an online store (or an Amazon listing) without traffic? An offline store! We’re all looking for more traffic. More traffic means more sales. More sales mean more profits. More profits mean money in the bank. However, it is not any old traffic we need. It’s targeted traffic you should be optimising for. Traffic that is more likely to buy what you’re selling. Traffic that hops onto your product pages waiting to be converted. We’ve put together a list of our top six secret hacks to get more traffic to your store in 2018.   1. Market One-On-One With Facebook Messenger Ads Messenger ads is remarketing on steroids! Messenger ads are the best traffic driving tool to come out of 2017 and are set to dominate 2018 allowing ecommerce advertisers to get back to personal service. And the stats don’t lie! The engagement metrics for Messenger ads are phenomenal, with Hubspot case study resulting in an over 200% increase in clicks vs traditional email marketing. The secret to Messenger’s traffic driving

3 01, 2018

The Best Ecommerce Conferences 2018

Networking is an important part of all commerce including ecommerce. Meeting people and sharing ideas is an experience that many can benefit from. As the saying goes, it's not what you know but who you know, that can help you on your rise to the top and conferences are a golden opportunity for getting to know the right people in your industry. Related reading: 5 reasons to attend ecommerce conferences Here's our list of the top ecommerce conferences happening across Europe and the US in 2018. Best Ecommerce Conferences 2018 Europe Webwinkel Vakdagen Jan 24-25, 2018 Utrecht, The Netherlands Visit Website > The Delivery Conference Jan 30, 2018 London, UK Visit Website > Ecommerce Berlin Expo Feb 15, 2018 Berlin, Germany Visit Website > eTail Germany Mar 13-14, 2018 Berlin, Germany Visit Website > Internet Retailing Expo Mar 21-22, 2018 Birmingham, UK Visit Website > Savant eCommerce Amsterdam Apr 24-25, 2018 Amsterdam, Netherlands Visit Website > eCommerce Worldwide Cross Border Summit 2018 TBC

2 01, 2018

5 Great Tips to Increase Amazon Sales in Q1 2018

The holiday rush is over and you can relax after all the effort you’ve put in for 2017. But it’s no time to get complacent, as you’ve got to focus on Amazon sales for Q1 now. To keep the momentum going, RepricerExpress has five tips you can use in 2018.   1. Leverage Q4 Sales Into Making Q1 Successful If you’ve done everything right, then your Q4 will have been your most successful quarter of 2017. And to keep the momentum building, reinvest the profits you made in Q4 into Q1 so you can keep sales high over the long-term. It’s tempting to put that money into a savings account — while you should put some money into there, you should also put some profits into the next quarter. There will be buyers who want to get a super early start on next year’s holidays, there will be buyers who missed the boat on 2017’s holiday specials, and there will be buyers who will be looking to make use of the Amazon gift cards they got as presents. Being ready for those sales means you

21 12, 2017

6 Steps to Take When Dealing with Amazon Returns

Guest post by Stephen from Full-Time FBA One of the most annoying emails for FBA sellers to receive from Amazon starts “Refund initiated for order #102-12345-67890.” Getting a return notification is not only annoying, but it can sometimes spark a few fearful questions. Is this return one of the high priced items I just sold? Is the buyer going to say that the item was defective (which will ding my seller metrics)? Is the returned item able to be resold, or has it been damaged by the customer? Is the buyer going to leave me negative feedback now? What do I do to protect my account because of this return? When it comes to getting returns, you must take a few critical steps as an FBA seller to protect your account. If you don’t stay on top of your returns and do your due diligence to make sure your account is taken care of, you could suffer negative consequences down the road. So, what do you need to do to protect your account when a customer returns an item saying they no longer want it? Here are six

19 12, 2017

6 Amazon Repricing Strategies Every Seller Needs to Know

Maximising sales and profits is the common goal of most sellers. In this post, we'll be looking at our top Amazon repricing strategies to help to maximise your sales and profits. To become a successful merchant on Amazon requires you to master many skills. One of the most important is determining what prices to sell your merchandise at. There are many factors to consider including the price paid for the item, the price of your FBA competition, current sales rank, sales rank history and pricing history.   1. Pricing too high/Pricing too low If you price too high—you’ll be left with stock that sits around collecting dust—but price too low and things will be flying off your shelves at the expense of your profits. The key is to find that nice middle ground where you can profit nicely but still retain a good customer base. If you’re a seller on Amazon and want to achieve your Buy Box dreams—then check out this compilation of our favourite pricing strategies. They can be applied manually or by using repricing software, which will allow you to set the

18 12, 2017

4 Ways to Automate Your Amazon Business With RepricerExpress

Maximising sales and profits is the shared goal for all Amazon sellers. A while back, we added a new set of features to RepricerExpress including our very powerful Automations feature that gives you the ability to create dynamic processes with a wide array of conditions to automatically move a product from one rule to another. In this post, we’ll be looking at real-life examples of how RepricerExpress users are using Automations to save time and boost profits!   1. Automate rules for FBA and MFN items When your products are imported into RepricerExpress, they automatically get assigned to your default rule, whether they’re FBA or MFN. If you’re selling via FBA, you can win the Buy Box at a higher price, so it's worthwhile creating specific rules for your FBA and MFN products. For example, I might sell 80% MFN and 20% FBA on Amazon. If I want my FBA and MFN items to price differently then I need to set up two different repricing rules. To save time manually assigning each product to the respective rule, you can set your MFN rule to be

15 12, 2017

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon Testing “Extended Ad Network” for Sponsored Products: Leanna Kelly at CPC Strategy reports that Amazon is slowly rolling out a beta program called the “Extended Ad Network” for Sponsored Products–and it could have a big impact on your sales. Here’s how Amazon describes it: “Sponsored Products will now allow you to use the extended ad network to reach more customers visiting websites other than Amazon with Sponsored Products ads, enabling discovery of your products across the internet.” Continue reading... Amazon launches free same-day shipping for Prime members: Monica Chin at Mashable reports that Amazon has launched free one-day and same-day delivery for Prime members for the duration of the holiday season. Your order has to be above $35 to qualify. Still, the company claims that over 100 million products are eligible for the offer. For non-Prime customers, same-day delivery is $8.99 plus $0.99 per item. Continue reading... To succeed in 2018, ecommerce entrepreneurs must focus on this one change: Entrepreneur reports that for merchants and retailers, ecommerce

14 12, 2017

Tips to Avoid Paying Amazon FBA Long-Term Storage Fees

Guest post by Nick from Ecomdash One thing that we recommend doing this time of year is going through items that will be charged long-term storage fees on 15 February 2018. The holiday season is a great time to sell through items that are subject to Amazon storage fees in February. Getting them priced to sell now gives you a much better chance of selling them compared to adjusting the prices a couple weeks before fees are due. You can read more on how to auto-detect SKUs with long-term storage fees due in RepricerExpress in this post. Fulfilment by Amazon (FBA) sellers may not be aware of Amazon’s FBA long-term storage fees that they are charged for products that sit on Amazon’s shelves for over six months. According to Amazon, products that are overstocked or stored for too long in their warehouses limit their ability to offer space for fast-selling products that make money. So, on February 15 and August 15 of each year, Amazon performs an inventory clean up and assesses what’s called a “long-term storage fee” to their FBA customers whose inventory has

13 12, 2017

5 Ways to Find a Profitable Amazon Niche

One of the best ways to maximise profits on Amazon is by finding a profitable niche. Narrowing the focus down to that intersection of what you’re good at and what Amazon has to offer you can be a bit of a hunt. But with all the superpowers available to us, we here at RepricerExpress have just what you need to nail down your Amazon niche.   1. What an Ideal Product Looks Like There are some traits that make a product a better idea to sell than others. Size: Something that’s small and light will be easier and cheaper to ship. Think of something like sheet sets versus big-screen TVs. Price: People are willing to spend big bucks, especially because those items tend to be cheaper online because of less overhead. But the sweet spot tends to be between $50-100. Profit: Aim for a profit margin of 10-30%. You can occasionally find an item with a huge profit margin, but that usually means the product has a limited sell value (i.e. it’s a hard-to-find item that won’t garner repeat sales). It’s better to stick with

12 12, 2017

7 Ways to Improve Your Amazon Inventory Management

Guest post by Krista from Fit Small Business According to Statista, half of Amazon’s sales were from third-party sellers in the third quarter of 2017. Selling on Amazon can be very rewarding, but it is not an easy task, especially once you start selling in volume. As your orders increase, so will your inventory needs. To be successful, you must have a solid inventory management strategy. In this article, we cover seven tips to improve your Amazon inventory management. But first, we’re going to explain why good inventory management is so important for Amazon sellers.   Why Inventory Management is Important for Amazon Sellers Here are the main reasons why it’s critical to take control of  your Amazon inventory: Attract shoppers and make sales - If you constantly run out of stock, your customers will shop your competitors. Reduce inventory costs - Having too much inventory ties up your money in unsold goods and added storage costs. Reduce inventory losses - If you constantly monitor your inventory levels, you can reduce losses from mismanaged storage, receiving errors, and employee theft. Reduce spoilage - If you