Chris Dunne

About Chris Dunne

Marketing Executive at RepricerExpress with a passion for all things digital.
28 06, 2017

3 Expert Ecommerce Marketing Tactics

You work hard and you do the fundamental things to succeed, like using RepricerExpress. But there are so many more aspects to selling online, like marketing yourself (and your products) efficiently and to the right target audience. If you’re feeling a little stuck on new strategies to employ, here are 3 high-level tactics you need to be taking a second look at. 1. Email Segmentation Email segmentation is when you divide up your contacts list based on criteria you’ve determined to form separate categories. For example, you might have a segment of email subscribers that are more interested in clothing, with another segment that are younger and more into technology and electronics. Segmenting your email list is one of the most basic marketing strategies. However — and especially if you’re selling in the double digits in terms of items — you can retarget your email segmentation. What we mean by this is targeting a demographic of buyers with another, but similar, product so you can capitalise on their underlying interests. Let’s take our above example of the younger demographic interested in technology. They might have

26 06, 2017

How to Get an FBA Refund for Lost or Destroyed Goods

Guest blog post by Chris Wilkey from FBA Master This is a simple set of instructions that each of you need to follow. There is no guarantee that these instructions will work, but I have had success with multiple accounts using these steps. It doesn’t hurt to try, but I cannot promise results. Step #1. Go to Reports > Fulfillment Step #2. Go to the right hand side and click Inventory Adjustments. Step #3. Click on dates and run a report that extends past the start of your account. Step #4. Select “Destroyed” and run the report. Note, for Amazon UK customers this will be reason code D (Destroyed). Step #5. Highlight the results and copy them. There are sometimes multiple pages, so make sure to check that. Step #6. You will need to open a case with Seller Support. I do this by typing “test” into the search bar and click the contact button in the bottom centre of the search results. I like to open cases under “FBA Issues” > “Other Issues” Step #7. Type in this message and

25 06, 2017

RepricerExpress Review

Guest blog contribution by Jeff Roth from the FBA Blog, Scan on the Side - RepricerExpress Review In running our part time Fulfillment by Amazon (FBA) business and blogging along the way I had always considered trying a repricer when the time was right. Two weeks ago we began RepricerExpress’ 15-day free trial (followed by a competitor’s trial period) and want to share some initial thoughts as someone new to this idea: RepricerExpress is very smart in that they don’t require any credit card information for the trial period and from what I can see they allow full access to all of their repricing tools. To start things off we had 1150 items in our inventory. On day 1 alone, we sold over 35 items when our normal rate had been 4-5 items in a given day. Day 2 and 20 more items sold off. What I realized quickly is that it felt pretty good to get those sales even at the cost of a few dollars per item that we may potentially be losing by repricing those items. Once we were able to recoup

24 06, 2017

How to Avoid an Amazon A-Z Claim

As much as RepricerExpress wishes it wasn’t the case, getting an A-Z claim on Amazon is simply a matter of inevitability. So with that in mind, let’s take a look at how you can minimize your chances of getting one. Amazon’s A-Z Guarantee No matter what length of time you’ve been selling on Amazon, you know that reputation matters a ton for them. And if a customer is upset — like if they didn’t get their item or it wasn’t as advertised — then they have the option of opening a claim. However, sometimes it’s the case that a customer has started a claim just to stir up trouble. You can spot some of these from a mile away (especially knowing they can only file a limited number of A-Z claims), but it may not always be worth to counteract. You have to balance the price of the product against the cost of the claim in terms of your business’s health.   Reacting to a Claim Before you get back to Amazon or slash open pills out of frustration, take a

23 06, 2017

5 Interesting Stories from the World of Ecommerce This Week

Welcome to this week's eFocus, RepricerExpress' weekly round-up of ecommerce and Amazon news. Amazon to buy Whole Foods for $13.7bn: BBC News reports that Amazon is buying Whole Foods in a $13.7bn (£10.7bn) deal that marks its biggest push into traditional retailing yet. Amazon will buy the upmarket supermarket for $42 a share. Investors greeted the deal as game-changing for the industry, sending shares of rival grocers plunging. Founded in 1978 in Texas, Whole Foods was a pioneer of the move towards natural and organic foods. Continue reading... eBay will match prices from Amazon and Walmart on certain items: Mallory Locklear at Engadget reports that in its latest move in the on-going business battle with Amazon and Walmart, eBay has announced a new Price Match Guarantee. The items eligible for price match are those sold in the website's trending inventory section Deals. The products have to be new and identical to those sold through the outlet being price matched. They also have to be in stock at both eBay and its competitor at the time of purchase. Continue reading... Amazon Prime Wardrobe seen as a

22 06, 2017

Your Top 5 US Amazon Sales Tax Questions (Answered by Taxjar)

Guest post by Jennifer Dunn from Taxjar When a CPA told me that US sales tax is one of the most complicated sales tax systems in the world, I wasn’t surprised. US sales tax is complex for a lot of reasons. Rules and laws vary from jurisdiction to jurisdiction, and no two sellers’ sales tax life is the same. This post will attempt to demystify US sales tax by answering the top 5 US sales tax questions online sellers ask. 1. Will the IRS audit me if I don’t collect sales tax correctly? We get this question from many new online sellers. They are accustomed to dealing with the Internal Revenue Service (IRS) when paying their own income tax. But the IRS – which is a federal tax authority – doesn’t have anything to do with US sales tax, because US sales tax is governed at the state level. Forty-five US states and Washington D.C. all have a sales tax, and each state makes its own rules and laws when it comes to governing sales tax. This is why sales tax rates are different, why

21 06, 2017

The Value of Testing Your Prices on Amazon

Interested in maximising your sales? Good news — RepricerExpress can tell you how! It’s all about testing your prices to see which figure is the magic one, so without further ado, here’s today’s post! Testing Your Prices There may be one or two sellers out there who hit upon the perfect price right away, but it’s really not a strategy we can recommend. Even if you do oodles and oodles of research beforehand to see what numbers the market demands, it’s still no guarantee they’ll scoop up your wares at those prices. Instead, just test out prices to see exactly what works. The funny thing about buyers is no matter how predictable they are on paper, rules tend to fly out the window in actuality. Partly this is because shoppers shop with their emotions as well as with their heads, and it’s also partly because data/products/prices fluctuate so regularly, testing is a necessity. But then the next question becomes: what method(s) of testing work best?   A/B Testing This is a super old method of statistical testing, one which uses Bayesian analysis to figure out

20 06, 2017

Tips and Tricks to Help You Use Amazon Repricing Software

Think you know all the tips and tricks to successfully use Amazon repricing software? Well, RepricerExpress just may have a technique or two that can help set you apart from the competition! Approach Repricing as a Long-Term Plan for Each Item One of the biggest mistakes online merchants make in repricing is thinking too generally or too short-term. They look at how an item is behaving now and reprice accordingly. While that will admittedly help, it won’t get you very far. You’ll want to broaden your scope to how that product has performed over the last month, quarter, year and possibly longer. There are two main reasons for this: Sales rank history: Knowing how hot an item is, and at what points in history, can help you make decisions about when and what to reprice it. For example, if you’re about to reprice a product that isn’t stereotypically seasonal but behaves as though it is, then you’ll have better insight as to when you should increase or decrease your inventory of it and how to set repricing rules. Sales price history: This one is almost

19 06, 2017

Are You Ready for Amazon Prime Day?

Most sellers know that Black Friday and Cyber Monday are two of the biggest selling days of the year, but how about Amazon Prime Day? In 2016, it was the largest single sales day in Amazon's history and this year, Amazon Prime Day will take place on Tuesday 11 July. Now, is a good time to get prepared and reprice some of your inventory. With an increase in traffic (consumers) on Amazon Prime Day and the days preceding it, this is a great opportunity for you to grab some sales so be sure you reprice your items competitively to maximise your profits. Try and Minimise Your Competition Okay, yeah, admittedly this is a bit of a broad first step to talk about. Minimise your competition to gain better sales? Sure, obviously, but how? Let’s explore some of the ways you can kick ass. Step 1: Start Bundling Your Products Your goal on this Prime Day is to move as much inventory as possible, and one of the best ways you can do it is by tossing a bunch of items together and selling it in

16 06, 2017

5 Interesting Stories from the World of Ecommerce This Week

Welcome to this week's eFocus, RepricerExpress' weekly round-up of ecommerce and Amazon news. Amazon makes a move on UK car websites: Elisabeth Behrmann and Richard Weiss at Bloomberg report that Amazon is set to sell vehicles in the UK unnerving shareholders of the region’s biggest auto websites. Britain’s Auto Trader Group Plc fell to a two-month low following a report that Amazon plans to expand its cars offering in Europe beyond a current test run in Italy. The US retailing giant, which already sells vehicles in its home market, is seeking to fill a gap as traditional dealerships lose appeal. Continue reading… Amazon will be the first company worth $1 trillion: Eric Johnson at Recode reports that New York University professor Scott Galloway predicts that Amazon could multiply what Prime households spend today, from $1,300 a year to $7,000 or more and that it would beat Apple and Google to become the first company with a $1 trillion market cap. Continue reading... Alibaba grows close to 50% year-on-year: Chris Dawson at Tamebay reports that Alibaba is expecting close to 50% growth this fiscal year. They