Chris Dunne

About Chris Dunne

Marketing Executive at RepricerExpress with a passion for all things digital.
27 04, 2017

5 Easy Steps to Launching a Product on Amazon

Before you get set to post your first items on Amazon, there are a few things to know first. RepricerExpress knows that a bit of preparation can go a long way, especially if you want to do things right the first time. It will take a bit of practice to get a sense of the rhythm of selling online, but this post is excellent to dive right in and get started. Step 1: Get the Buzz Started Ahead of Launch In the U.S. version of Queer as Folk, season 5 episode 2 deals with Brian re-opening the club Babylon. He knows that it’s tough to get momentum from a standstill, so he pays people to stand in line for the club to make it appear like it’s the hottest spot on the block. You’ll want to practice the same concept with your product’s launch. Do things like: Write blog posts about the product so buyers can jump right in once the product’s released. Set up social media so you can get potential buyers to spread the word. Set up a hashtag and use it consistently,

26 04, 2017

How to Do Retail Arbitrage on Amazon with RepricerExpress

Guest blog post by Kev from LifeSuccessEngineer Amazon’s annual revenue is over $135 billion in sales. That is an incredible amount of money, which you can begin to take a piece of as early as next week. There has never been an easier time to make money online selling physical products using Amazon’s “Fulfilled By Amazon” Programme. In the video below, I am going to show you that you do not need a brand or a huge capital investment to start. You can start by simply sourcing physical products at local retail stores and sell them using Amazon FBA for profit. Or, check out my podcast. The 4 Stages To Online Arbitrage The word arbitrage sounds confusing to some, however, it is very simple. It essentially means taking advantage of price differences in two different marketplaces. Marketplace examples could be your local retail store and Amazon. These are two different places that people go to spend money on products. Online arbitrage allows us as sellers to find a product in one marketplace and sell it in a second marketplace for profit. Here's an example of

25 04, 2017

A Beginner’s Guide to Structuring Your Amazon PPC Campaign

Guest post by Franz Jordan from Sellics Running an Amazon PPC campaign can be a very lucrative method for sellers to drive substantial sales for their product, increase the potential for more reviews, and boost visibility for new products. However, it requires Amazon sellers to invest in a substantial amount of time to ensure their ad campaigns are correctly structured from the start. As a seller, this becomes critical as your business scales and you quickly find yourself managing a rapidly growing set of ad campaigns. Below we will walk you through our recommended approach for structuring a Sponsored Products campaign, and our tips to help you get started with Amazon PPC optimisation. How to structure your Amazon PPC campaign For each product (ASIN), you will create two campaigns; one automatic campaign and one manual campaign. Create your automatic campaign first and let it run for 1-2 weeks minimum. After you’ve collected a reasonable amount of data, download your Search Term Report and go through it to find your high converting keywords to add into a new manual campaign. For your manual campaign, you will

24 04, 2017

5 Reasons Why Ecommerce Businesses Fail

Starting an ecommerce business is a bit like married: the odds are not in your favour. Most enterprises end up not working out, with hopefully the person learning a lesson or two for the next go-around. But if you want to be one of the merchants who beat the odds, then RepricerExpress has five ways you can avoid going belly-up. Reason 1: Poor Management of Revenue and Spending Not every ecommerce business will have a Warren Buffett-sized cash injection behind it. But not every business needs to. It’s more about how you manage the money coming in and out. If you’re constantly spending on, say, marketing but not allocating money to deal with the influx of orders, your business could suffer. One of the biggest mistakes merchants make is planning budgets around projected sales instead of actual ones. If more sales come in, you can always expand your budget to accommodate that, but it’s a lot harder going in reverse. Reason 2: A Decidedly User-UNfriendly Website Your website is often the first point of contact with shoppers. And if it sucks (i.e. they can’t easily

23 04, 2017

7 Ways to Deal with Annoying Undercutters

Guest blog post by Amanda from eTailHub Ever get frustrated about your competitors' cheap pricing? It certainly used to get to me from time to time. Imagine this scenario…you’ve researched a product really thoroughly, discovered that it’s in demand, you’ve sourced and purchased that product at a wholesale price from a supplier and you’re all set ready to list and make some profit. BUT! You then discover that the very same supplier that sold you the product has also decided to list the product online and in single units. So…what happens? You end up competing with your own supplier. How frustrating, annoying and it appears, underhand is that? However, it is perfectly legal and of course, it is the suppliers’ prerogative to do exactly this. In my opinion, a supplier should really have clear boundaries when it comes to business – either they are a wholesaler and as such, supply in bulk quantities only, OR they are a retailer and sell their products as single units. Why must they confuse matters by doing both? Well, because quite obviously they are able to immediately undercut other

21 04, 2017

5 Interesting Stories from the World of Ecommerce This Week

Welcome to this week's eFocus, RepricerExpress' weekly round-up of ecommerce and Amazon news. Amazon seeks 1,300 new warehouses in Europe: Dan Wilson at Tamebay reports that Amazon is currently on the hunt for 1,300 units of warehouse space across Europe as it seeks to streamline and develop Amazon Prime. Amazon Prime and Prime Now are in the UK, France, Germany and ­Italy and it’s expected that these countries will host Amazon's new warehouses. The pace of expansion at Amazon, especially when it comes to fulfilment and logistics is monumental. Continue reading... Seattle is the testing ground as Amazon eyes its next big idea: Lucy Rock at The Guardian reports that Amazon's latest offering is a Treasure Truck, a roaming vehicle offering customers in Seattle one-off purchases at discounted prices. The truck, which launched a year ago, is stocked several times a month with deals that range from turkeys to Nintendo game consoles. There are rumours it will appear in London soon. Click on your Amazon app to buy your “treasure” and you’ll be told where the truck is so you can pick it up. Continue

20 04, 2017

7 Quick Tips to Help You Win the Amazon Buy Box

If you're a seller on Amazon, you'll know the importance on winning the Buy Box. We’ve put together seven quick tips to help you grab your share of the Buy Box and increase your sales and profits. 1. Become Buy Box Eligible It’s simple: although not all sellers who’ve achieved Buy Box Eligibility (previously Featured Merchant) status will win a Buy Box, those sellers who are not Buy Box Eligible are not eligible to win a Buy Box. To get there, you need to have been selling for at least three to six months (the timeline depends on which category you sell in) and have a better-than-average seller rating. 2. Have Star-Level Metrics in Your Seller Central Account Let’s say you’ve got a seller rating above 90% and really good numbers in all the categories. But you still haven’t won a Buy Box. Why’s that? It could very well be because there’s a seller you’re competing with you has better numbers in each category. Amazon uses an algorithm in determining which sellers get a Buy Box, which means it follows certain rules. And one of

20 04, 2017

Amazon Seller Jeff Roth talks Automated Pricing and FBA

This week we spoke to FBA seller, Jeff Roth, from Scan on the Side about repricing, FBA and managing negative feedback. Check out the interview below which is well worth a read for new and experienced sellers alike. All about Repricing How did you decide to choose repricing software? We decided to try out three popular repricers without any prior knowledge or experience with any of them. After testing out all three, RepricerExpress was a clear winner in terms of ease of use, customer service and workability. We knew nothing about any of the platforms which made our choice solely based on our experience. Related reading: Which to choose—RepricerExpress or Appeagle? How has RepricerExpress helped you? Being able to compete with other sellers in terms of the Buy Box is something that all serious Amazon sellers need to do to get sales. Manually pricing is too time-consuming and ineffective for most sellers and the RepricerExpress software allows various settings depending on the listing, which was very helpful for us. Was it easy to set up? The set-up process was amazingly simple to get integrated with Amazon.

19 04, 2017

Amazon Product Promotions Explained

Remember ye good olde days where you could exchange a coupon code to a customer in exchange for an unbiased product review? Well, Amazon discontinued that in October of last year, so merchants have had to get a bit more creative to keep sales up. Because RepricerExpress is a big fan of all things price-related, we know that one of the top things you can do is run product promotions so let’s take a look at some of the ones you can run on Amazon. Lightning Deal You might have heard ‘lightning’ applied in different contexts — lightning talk, lightning date, etc. It means that things happen very quickly, and for a short period of time. This Amazon product promotion is the same. Their page outlines this promotion in greater detail, but it essentially looks like this: An item is put up for sale and the promotion is time-sensitive Buyers are allowed one item each The deal expires once the time’s up, or all the products have been sold Amazon will give you a status bar that tells buyers how many (as a percent) of

18 04, 2017

When Should You Start Using Amazon Repricing Software?

If you’ve been a faithful reader of RepricerExpress (and we thank you for it!), then you know we’re big fans of most merchants using Amazon repricing software. But note we said ‘most’ — not every seller should automatically start using it. If you’re still unsure of whether you fall into that camp or not, then read on. And if you still can’t make up your mind, then put the theory into real-life practice and try it out for a bit. The Most Important Factor: The Size of Your Inventory The first thing you should look at is how many items you stock in your inventory. For simplicity’s sake, we’re going to divide sellers into two camps: Those who sell fewer than 100 items Those who sell more than 100 items If you’re close to the border on how many items you stock, then you’ll want to read on to see which other factors will affect your decision to use Amazon repricing software. But for now, let’s stick to these figures. Around 100 items is a reasonable number to divide the two camps into because it