Welcome to our weekly roundup of the top five Amazon news stories of the week.

Amazon will now donate unsold warehouse merchandise by default instead of trashing it: Nick Statt at The Verge reports that Amazon has unveiled a new program today in the US and UK that will donate unwanted products from third-party Marketplace sellers instead of sending them to the garbage dump. The new program, called Fulfilled by Amazon Donations, will see hundreds of thousands of products third-party vendors were unable to sell go to US nonprofits and a series of UK charities like Barnardo’s, Newlife, and the Salvation Army. Previously, Amazon reportedly trashed products left in its warehouses that sellers were unable to offload. Continue reading…

Amazon customer stunned as parcel ‘thrown through upstairs window’: Jamie Johnson at The Telegraph reports that an Amazon customer was left stunned after a delivery driver hurled a box of lightbulbs through an upstairs window while she was out. Claudine McLaren returned home on Monday to find a note saying the parcel had been ‘left in the safe place you told us about’. The driver added it had been ‘put through an open window’ on the ‘sorry we missed you’ card. Continue reading…

Amazon quizzed over ‘Choice’ store ratings: BBC News reports that Amazon is being told to reveal how it decides which products get the “Amazon’s Choice” label in its online store. Two US senators have written to Amazon asking it to say whether people or algorithms are making decisions about what gets the label. They are worried that the Choice category can be manipulated via fake reviews and can mislead customers. Continue reading…

Amazon says its facial recognition tech can now detect fear: Ravie Lakshmanan at TNW reports that Amazon has announced that its facial recognition system can now detect “fear” by reading a person’s face. Dubbed Rekognition, the software offers a comprehensive range of tools for face detection, analysis, and recognition in images and videos. It’s one among several services it offers to developers as part of its Amazon Web Services (AWS) cloud infrastructure. Continue reading…

14 conversion rate optimization tactics you can steal from Amazon’s product listings: Tom Baker at SEJ reports that Amazon sells a huge array of their own products on their marketplaces. This gives us an opportunity to learn about how they present those products and the tactics they deploy to optimize product listings. What follows is a review of Amazon’s own listings covering Amazon products (e.g., Echo), Amazon-owned companies (e.g., Blink), and Amazon private label brands (e.g., Ella Moon clothing). Continue reading…

Bonus: How to Get More Positive Feedback on Amazon (3 Super Tips)

Quote of the week:
“The best thing about becoming a leader is you can pick your own team.”

Have a great weekend!