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16 07, 2018

Short-Term vs Long-Term Sales Strategy

Long-term, short-term, now-term — with so many different points in time, how is a seller supposed to craft a master business plan? Well, there’s no need to worry now that RepricerExpress has sped onto the scene faster than The Flash. We’ve got the scoop on what it takes to put together both a short-term and long-term sales strategy. Thinking About the Next Couple of Steps There are two words we want you to keep in mind for this section: flexibility and adaptability. We want you to do this because these are two characteristics you’ll need to formulate a successful short-term sales strategy. Being flexible and adaptable means you can take advantage right now of techniques and strategies that can provide a quick, but powerful, boost to your sales. This includes things like sales, promotions or bundles you normally wouldn’t run, but are using to get that surge — and when you get a surge like that, you can translate it to increasing your product’s ranking and longevity (as well as boosting your reputation, reviews and metrics). Don’t Forget to Think About the Future, Too One

13 07, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Jeff Bezos is now $50 billion richer than anyone else on earth: Brad Tuttle at Time Money reports that Jeff Bezos’s wealth has reached an incredible new milestone. On Tuesday, according to a Forbes estimate, the Amazon founder and CEO had a net worth of $143.1 billion, making him at least $50 billion richer than any other person on earth. Bezos became the world’s richest man last summer when his net worth (then around $90 billion) surpassed that of Microsoft founder Bill Gates. Continue reading... Five Characteristics Great E-Commerce Sites Have In Common: Roy Yamner at Forbes.com writes that technology has impacted every aspect of consumers' lives. From the way we communicate with others to how we stay connected to the world around us to the way we shop. Nowadays, consumers don’t think twice about going online for everyday purchases, which has had a direct impact on brick-and-mortar. According to the U.S Commerce Department, online retail purchases experienced a 16% increase in 2017 compared to 2016. Continue reading... Amazon Brand Agency

9 07, 2018

9 Essential Expert Amazon Selling Tips

Stuck in a rut of low sales or nervous about getting started? Don’t fret, RepricerExpress is here to help out! We’ve got 9 expert selling tips that can break you out of that funk or get you ready to hit the ground running.   1. Clean Up Your SEO If people can’t find your listings, you’re never going to get a sale. It’s as simple as that. But what makes Amazon’s SEO different from other search engines is people are going there, thisclose to purchasing, to search for a specific product. They don’t need to research or compare; they need to buy. And if you can focus on the following points, always keeping in mind that Amazon’s prime goal is to sell stuff and make buyers happy, you’ll do well: Great images Descriptive title with popular search terms Well written product description, using the primary, secondary, tertiary and longtail keywords you’ve researched Attractive pricing   2. Price Smartly, Aggressively and Competitively We’ve talked plenty of times about the value of repricing competitively to win more sales, but it’s for good reason: price matters a lot

5 07, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon has an idea to stop its delivery drones from being hijacked: Trevor Mogg at Digital Trends reports that part of Amazon’s work on its proposed drone delivery service includes pumping out patents that explore an array of ideas for the technology. While it’s hard to know if any of them will ever form part of the service, the filings at least give us some insight into how Amazon wants to build out the platform as it explores the various issues it believes it needs to overcome to make such a service viable. Its most recent patent tackles the potential problem of drone hijackings. Continue reading... Amazon officially announces Prime Day 2018: Brendan Griffiths at TechRadar reports that Amazon officially announced Prime Day 2018 this week, confirming it to be a 36-hour Prime Day deals event starting on July 17. That means Prime Day takes place a week later than usual this year, more than likely due to the World Cup semi-finals taking place on the usual date.

4 07, 2018

Pricing Strategies For Amazon That Always Work

As an Amazon seller, you probably know that each product can have many sellers. However, how do some sellers manage to capture the Buy Box, while others get side-tracked to the list at the bottom? While Amazon has never openly claimed that pricing is a determinant of whether or not you make it to the buy box, we have observed over time that it indeed is. Coupled with factors such as your rating as a seller, customer satisfaction levels, the number and frequency of sales you’ve made, among other unknowns, the price of your product plays some role in deciding whether or not you’ll become the featured seller for a product. Even in general, you want to ensure that your product pricing follows a few general guidelines to stand out on a marketplace like Amazon, while also leaving you the maximum possible margins. Here are a few pricing strategies you can apply to do better as an Amazon retailer.   Strategy 1: Repricing Suitable for: Undercutting competition Repricing is the most common strategy employed by Amazon retailers to match up to the competition. Either manually

2 07, 2018

Are You Primed for Amazon Prime Day 2018?

Most sellers know that Black Friday and Cyber Monday are two of the biggest selling days of the year, but how about Amazon Prime Day? In 2017, it was the largest single sales day in Amazon's history. Amazon has confirmed that Amazon Prime Day 2018 will start at noon on Monday 16 July with deals continuing into Tuesday 17 July. Now, is a good time to get prepared and reprice some of your inventory. With an increase in traffic (consumers) on Amazon Prime Day and the days preceding it, this is a great opportunity for you to grab some sales so be sure you reprice your items competitively to maximise your profits.   What is Amazon Prime Day? Amazon Prime Day is a one-day shopping event exclusively for Amazon's Prime members. It's a great day for Prime members to save money on a wide range of goods including electronic goods. If you're not a Prime member, you may be eligible for a free 30-day trial allowing you to access the Prime Day deals and get one-day delivery plus enjoy other benefits including Prime Video, Prime

29 06, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Where AmazonBasics is winning: Joe at Marketplace Pulse reports that since AmazonBasics launched Amazon has been quietly adding a couple hundred new products every quarter. The brand now has more than 2,000 products on sale. To understand the success of AmazonBasics we analyzed how the brand performs in each category on Amazon.com. We looked at each sub-category, for example Batteries, Chargers & Accessories sub-category of the Accessories & Supplies category in the Electronics department. Continue reading... Amazon’s scale in Japan challenges rivals and regulators: Kana Inagaki at The Financial Times reports that Jeff Bezos recognised Japan's love of technology and high standards for efficiency. Those traits proved essential as Japan expanded to become the US ecommerce group’s second largest international market by revenues after Germany. Sales in the country have increased 44 per cent in the past three years to $12bn, triggering explosive growth in ecommerce. Amazon’s growing clout in the country — which has been notoriously challenging for Silicon Valley start-ups such as Uber and Airbnb — is

27 06, 2018

Amazon Repricing Myths Debunked

If you’re starting out selling on Amazon or thinking about making the switch to auto-pricing, you might be wondering if repricing software is worth it (hint: it almost always is). But if you’ve heard a few things that make you say, ‘Nope, not for me’, then RepricerExpress is here to debunk those Amazon repricing myths.   Myth 1: You’ll Lose Money With Repricing One of the most common myths about repricing software is that it reduces your prices to make them more competitive. But if you’ve ever put an item into your Amazon basket and come back to it a few days later, you might have noticed the price went up instead of down. That’s because repricers are used to both raise and lower the product’s price, depending on the environment. If there’s more demand for an item, you can set your repricer to increase the price; conversely, you’d set it to decrease if there’s more supply to drive excitement.   Myth 2: Repricers Mean a Race to the Bottom There will always be items that go down to a penny on Amazon because sellers:

25 06, 2018

How to Promote Your Amazon Listings and Sell More Products

Unless you’re a seller who’s in the stage of restricting selling so you don’t grow too fast, this post is for you. We’ll talk about different ways you can promote your listings and stand out from the crowd on Amazon, and how each way can help you land more sales. And remember to check out the rest of RepricerExpress for more ways you can rock on.   Up Your SEO Game This is arguably the most important thing you can do to promote your listings. By optimising them for SEO, you’re giving your listings the best chance possible of getting seen. But remember, Amazon’s A10 algorithm operates by its own set of rules, so here are the key things to evaluate in your listings: Reviews: The more reviews you have — and they should be valid (i.e. not faked) and positive — then the higher you tend to rank on searches. Amazon’s already put incentivised reviews on the naughty list, so it’s more important than ever to work on getting legitimate feedback. If this is something you’re struggling with or just don’t want to deal

22 06, 2018

5 Interesting Stories from the World of Amazon This Week

Welcome to RepricerExpress' weekly round-up of the top five stories from the world of Amazon and ecommerce. Amazon Echo comes to Marriott hotel: BBC News reports that Amazon's digital assistant Alexa will be installed in some US Marriott-owned hotels, following a partnership between the two firms. Its functions will include ordering room service, housekeeping and providing concierge advice, the firm said. The Wynn Resorts chain in Las Vegas installed the Amazon Echo in around 5,000 hotel suites in 2016. Marriott is reported to have considered both Alexa and Apple's Siri. A spokesperson told the Financial Times the deal with Amazon was not exclusive. Continue reading... A tech goof might have just leaked the date for Amazon Prime Day: Lauren Thomas at CNBC reports that this year's Amazon Prime Day is reportedly scheduled to start around midday July 16 and continue through the following day. The unannounced date was accidentally published on a banner of Amazon's U.K. website this week, according to TechRadar. Amazon didn't immediately respond to CNBC's request for comment nor confirm the date to TechRadar. Continue reading... Amazon flexes its muscles and Seattle