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If you visit Amazon as a buyer, then you’ll likely notice a special category of products labelled as "Amazon Choice". This is a curated list Amazon’s put together based on price, rating and availability, as they think it’ll extra-appeal to buyers over other selections. They’ve linked it with Echo to make ordering easier, and as usual, RepricerExpress has the important details for you. Amazon Echo In a nutshell, Echo is a little ‘smart’ speaker (9.25” tall) that’s hooked up to Alexa, an AI assistant that’s much like Apple’s Siri. But Echo can do a lot more than Siri. Responding to the name Alexa, the cloud-based Echo can play music, give you traffic and weather updates, set alarms, make to-do lists, and engage in other interactions via your voice. Originally, Echo was only available to Prime members or by invitation but was opened up in mid-2015. And also originally, it could only order items that the buyer had previously ordered, but that’s since changed to buyers being able to order Prime-eligible products from a list of tens of millions. Source: Amazon   How to Order with

Having a product returned is probably RepricerExpress’s least favourite part of ecommerce. More than just a lost sale, it means something went wrong down the line and the buyer wasn’t as satisfied with an item as you’d hoped. Unfortunately, there’s no avoiding the inevitable, so the best solution is to deal with FBA returns as smartly as possible. Make Sure Returned Items Are Actually Returned to FBA The returns process when FBA is involved is quite a bit different than if you’re selling on Amazon by yourself. The biggest thing to remember is the 45-day window where buyers have up to 45 days to return the item they want a refund for. Unless you’re in a slow period or aren’t selling a huge number of items, it’s best to let the month and a half go by before checking your account. Under ideal circumstances, FBA will refund the customer, inform them they have 45 days to return the item and everything. However, it sometimes happens that customers don’t return the item within that time-frame and the product never makes its way back into your inventory

Selling online, you know one of the biggest mistakes you can make is putting all your eggs in one basket. And with the emergence of the Walmart Marketplace as a new player in the game, many online merchants are wondering if it’s a valid area to branch out in. RepricerExpress takes a look at what’s involved and who it’s right for. Walmart: A Behemoth In Its Own Right To say Walmart is huge would be a massive understatement. Their employee count outnumbers a bunch of this world’s populations. In fact, if Walmart was a country, they’d be in the low 20s in terms of economic measurement. Their website receives 80-some odd million unique visitors each month, and they’re partnered up with thousands of suppliers and sellers. Pretty big selling audience, eh? It seemed to be more a question of ‘when’ rather than ‘if’ they would enter the online marketplace world and compete with the likes of Amazon. And even though their market cap of $229 billion is about half of Amazon’s market cap of $467 billion, Walmart has a brick-and-mortar store within 10 miles of

Guest post by Victoria Greene, Brand Marketing Consultant and Freelance Writer So, you’re selling on Amazon and making enough money to get by. But do you want to take your ecommerce enterprise to the next level? There’s always room for improvement, and there are new tips and tricks that you can implement to rapidly boost the conversion rates of your products. From product videos to fine-tuning your sales copy, this article will give you some real food for thought. Let’s see whether you pass our test, or if you need a little bit more guidance to get you there. #1. Do your product listings feature videos? It’s official: product videos are the new big thing on all ecommerce stores, from Amazon to custom-builds. Approximately 60% of marketers are currently using video, and 73% plan to increase their usage. And with good reason – viewers are anywhere from 64-85% more likely to buy a product after watching a video accurately describing or displaying its features. With such a brilliant opportunity to boost your conversion rate, now is the time to put a video marketing strategy into

No matter if you’re already established on Amazon or just starting to sell online, RepricerExpress has these five great tips for you to use to get yourself even further ahead. Knowing the system you’re using inside and out is key to making it work for you as best and most efficiently as possible. Tip 1: Knowing How Amazon’s Search Algorithm Works Every search engine has its own algorithm. And every search engine usually tweaks their algorithm in different ways. Knowing how Amazon’s works, especially in comparison to Google’s, will help you get ahead. Amazon uses the A9 algorithm, which means these are the most important things to focus on: How closely matched a search term is to the product title and description. A good product title will be reflected in the description, and vice-versa. How pleased customers are with you. Build up those positive reviews and bump yourself to the front of the line. How well something can convert into a sale, which encompasses things like competitive pricing, positive reviews and average customer rating. Related: 21 Ways to Rank Your Products Higher on Amazon