Amazon On-Time Delivery Score

Amazon SERP

Amazon have introduced a new metric which you’ll be able to find in your Amazon account performance metrics. For eBay sellers it’ll be pretty familiar as it’s an On-Time Delivery Score for Seller Fulfilled items.

Amazon do one thing differently to eBay, the split out tracked from overall shipments and have different targets for each. The target for parcels delivered on time is 97%, but for tracked items they expect 98% or greater to arrive by the date you promised.

Amazon On-Time Delivery Score

We’re quite liking the idea of offering reduced shipping or handling times if you’re able to despatch fast and deliver on time, this could be a real differentiator for sellers who don’t want to use Fulfilment by Amazon (FBA) but are able to provide a similar delivery promise.

Amazon On-Teim Delivery Score

Amazon On-Time Delivery Score FAQs

Why is on-time delivery important?

If you meet Amazon’s targets for on-time delivery and tracking scores, you may be eligible to offer reduced shipping or handling times on your items.

Does Amazon display my on-time delivery score to customers?

We currently do not display these scores to customers.

What happens if I miss the on-time delivery target?

This metric is intended to help you understand the cause of negative feedback and claims. When packages arrive late or are shipped without tracking, buyers are more likely to leave negative feedback or file claims. This directly impacts your performance metrics. Therefore, it is important to review your on-time delivery and tracking-usage scores regularly.

Failure to meet Amazon’s target for this metric generally does not result in the suspension of your selling account. However it could cause negative feedback or claims, which could impact your selling account status. To help you monitor your on-time delivery metrics, we have added a performance indicator to the Customer Metrics dashboard.

How is the on-time delivery score calculated?

A package is considered on time if the following requirements are met:

  • Tracking information is recorded within 48 hours of entering the shipment confirmation.
  • The package is delivered by the estimated delivery date according to the carrier’s tracking updates.

*A version of this blog first appeared on Tamebay


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