[Report] Top 10 Amazon Seller Suspension Reasons

Top 10 Tips for Selling on Amazon

Guest post by Thompson & Holt

Here’s a list of the top reasons why Amazon sellers had their seller account suspended. The results are from customers in 2016. In many cases, a customer had multiple reasons for their suspension. In these instances, the most significant reason was recorded.

  1. Inauthentic
  2. Selling Prohibited Items
  3. Negative Feedback
  4. Opening a New Account after Being Suspended
  5. Rights Owner Notice Complaint
  6. Selling Counterfeit Items
  7. Duplicate Accounts
  8. Late Shipment Rate
  9. Used Item Sold As New
  10. Not as Advertised/Wrong Item

As you can from the list, there are many reasons why sellers get suspended from Amazon. All of these reasons for suspension can easily be avoided if sellers read and comply with Amazon’s policies.

Nobody is perfect and sometime sellers make genuine mistakes. The good news is that Amazon allow sellers to appeal their suspension and most of the time providing the appeal letter and plan of action is well written, Amazon reinstate the seller.

Related: Expert Advice to Help You Overcome an Amazon Account Suspension

Multiple Suspensions

What is interesting is the number of sellers who have received multiple suspensions. The data below shows the number of times sellers have been suspended.

How many times have customers been suspended?

  • First Suspension – 70%
  • Second Suspension – 15%
  • Third Suspension – 9%
  • Fourth Suspension – 6%

The good news is that Amazon will reinstate sellers who have had multiple suspensions. Again, this depends on the seller’s history and the reasons for previous suspensions.

Average time to get reinstated

  • Under 24 hours – 10%
  • 25-48 hours – 20%
  • 3- 4 days – 50%
  • 5+ days – 30%

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