Ever wonder what the best selling products online are? Finding this out isn’t just a way to pass the time instead of working, it’s a way to find out what customers want the most of and RepricerExpress shows you what’s hot. For many third-party sellers on Amazon, looking at the best selling products on Amazon as well as eBay can unlock ideas for items to add to their inventory.

Ecommerce retailers’ products are generally split into one of two groups: niche products or wanted products. Sometimes, the two overlap, but there’s generally a solid line separating the two. And if you can get into the latter category, that means there are all the more buyers to access.

Amazon Top Products

This ecommerce giant, along with others, splits their page into categories, so we’ll take a look at the three most popular items in the three most popular categories on both the American and UK sites.


  1. Kindle Paperwhite 6”
  2. Kindle 6” E Ink Display
  3. Amazon Fire TV (U.S. site), Kindle Fire HD 7” (U.K. site)

Analysis: Both Americans and Europeans show great interest in being able to have thousands of books on one device, but the latter take it one step further while the Americans turn to TV for entertainment.

Video Games:

  1. $20 PlayStation Store Gift Card (U.S. site), Watch Dogs for PS4 (U.K. site)
  2. $50 PlayStation Gift Card (U.S. site), Minecraft for Xbox 360 (U.K. site)
  3. $10 PlayStation Store Gift Card (U.S. site), FIFA 14 for Xbox 360 (U.K. site)

Analysis: Americans seem to favour flexibility when it comes to video games, while Europeans are more likely to stock up on current trends.


  1. Capital in the Twenty-First Century by Thomas Piketty (U.S. site), The Fault in Our Stars by John Green (U.K. site)
  2. A Fighting Chance by Elizabeth Warren (U.S. site), Mary Berry Cooks by Mary Berry (U.K. site)
  3. Frozen Little Golden Book (Disney Frozen) by Victoria Saxon (U.S. site), Minecraft: The Official Construction Handbook by Egmont UK Ltd (U.K. site)

Analysis: Americans prefer to read about real people and events, as well as an escape into popular movie fare. Europeans, on the other hand, show the same buying behaviour as they do with video games, preferring to stock up on the latest trends.



It’s hard to find anyone who hasn’t bought at least one thing on eBay, as the thrill of winning a bidding war and getting that prized product for lower than you expected is a heady rush. But there are always products that sell better than others, and here’s the top 10.

  1. World War II
  2. Jewellery (moved up two spots from last month)
  3. Coca-Cola (leapt up the charts from the 12th position in March)
  4. Stoves (was found just one spot higher than Coca-Cola before)
  5. Furniture (its popularity took a tumble, as it was the third-best-selling product just a month ago)
  6. Occupied Japan (Asia’s heating up if this listing only had two buffer spots to land in the top 20 before)
  7. Royal Doulton (class never goes out of style; it only moves up two spots)
  8. Silverplate (almost doubled its standing from No. 15 last month)
  9. Lighters (not sure what the appeal of getting them on eBay is with them being so cheap at the corner shop, but they’ve improved from No. 16)
  10. Lladro (not quite as popular as the other porcelain figurines on this list, but they weren’t even listed last month so it appears there’s a market for them)

Analysis: eBay buyers display interesting tastes, but if one theme had to be picked out, it’s their preference for the past. Almost every single item on this list has historic significance behind it, as well as the ability to be more than just a passing interest.

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Knowing what customers really want to buy can help you out if you’re feeling stuck with your inventory line. Listing popular products on your Amazon or eBay site isn’t giving into the crowd, it’s catering to the hungriest appetite. Another thing that customers expect is competitive pricing, and RepricerExpress ensures you have the best chance at staying on top with your pricing. To see what you’ve been missing, give our 15-day free trial a go today.

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