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How to Generate Coupon Codes for Amazon in 2025

Amazon coupons

Within Amazon Seller Central, sellers have the ability to create single-use Amazon promo codes. These are codes that can only be used once which prevents multi-use abuse or a higher than expected number of orders when it’s posted on a deals site such as HotUKDeals or Facebook.

If you’ve been hunting high and low for how to generate coupon codes for Amazon, look no further. This guide will take you through how to generate coupon promo codes for Amazon, step by step. Soon you’ll be doing it with ease, driving sales while protecting yourself from code misuse.

Why Learning How to Generate Coupon Codes for Amazon Matters

Knowing how to generate coupon codes for Amazon is a key skill for sellers looking to boost sales and attract new customers. 

Why? Coupon codes drive traffic to your listings, increase conversions, and create urgency for buyers. But beyond that, learning how to create a promo code on Amazon or how to create a discount code on Amazon also lets you offer targeted promotions to specific audiences while controlling your discounts.

Using single-use promo codes ensures your offers remain exclusive, avoiding misuse on deal-sharing sites. 

Mastering how to generate coupon codes for Amazon means you can stay competitive, improve customer satisfaction, and strategically grow your business.

That’s enough of the why. It’s time for the how.

Amazon — Make Single Use Promo Codes: A 6-Step Guide for Sellers

1. Log in to Seller Central

Click on Advertising > Promotions

Amazon Seller Central

2. Create a Promotion

Select the “Create a Promotion” tab > Percentage Off > Create

3. Set your Conditions

Conditions

  • Keep “At least this quantity of items” as 1.
  • Select the product you want to promote.
  • Set your discount rate. Discount rates of 50% and more are not able to get verified purchase reviews.
  • Keep “Applies to” as “Purchased Items”.

4. Decide on Scheduling

Scheduling

  • Choose a start date of at least four days in advance.
  • Select an end date for when you want the promotion to end.
  • Name your campaign including the discount percentage.
  • Keep Tracking ID as it is.

5. Select Additional Options

Additional options

  • Under Claim Code select “Single-use”.
  • Tick the box “One redemption per customer”.
  • Set your “Claim Code Combinability” preference.
  • Then select “Review”.
  • Once you’ve checked everything is as you want, click “Submit”.
  • You will see a message saying “Your promotion has been created.”

Promotion

6. Manage Claim Codes

Claim code

  • Click “Manage claim codes” tab.
  • Enter a “Group Name”. Use the same name you used for the Internal Description.
  • Enter the quantity of codes you want to create.
  • Click “Create” and the claim code group will begin processing.
  • Wait until the Status changes from “In Progress” to “Ready” and then click “Download”.
  • Upload the file into your coupon delivery tool or save the file in a location you will remember for use later.

Final Thoughts

See? It’s easy once you know how. This straightforward process will now ensure that you know exactly how to create Amazon promo codes, without any hassle.

Now that you’ve mastered how to create a discount code on Amazon, pair those skills with RepricerExpress’s industry-leading repricing software. Stay competitive, win more Buy Boxes, and maximize profits. Try it for free for 14 days — no credit card required.

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