Have you ever made a list of what you want to do in your Amazon business, executed it to a large degree and then forgotten about all those priorities that you were convinced would make the greatest impact on your Amazon sales?
Sometimes in our pursuit of the competitive edge we forget about the major things that can make an impact right now. We address tasks once or twice and then get distracted with the day-to-day running of our business. Rather than ticking off todos on your list, take the ‘Rinse and Repeat’ approach—with an ever-evolving ecommerce landscape, it’s important to measure what we do, adapt, and repeat the process. So here are five practical tips from our experts on how to boost your Amazon sales, that you should do regularly.
Always maintain Excellent Customer Service
Studies have proved that providing great ‘customer service options’ holds more importance than brand loyalty which is great to . Moreover, the expectations’ bar is higher in the current times. Today, customers want more efficiency in their sales and after sales service. They want to be able to track their purchase on any device, have a flexible communication with service representatives, return items free-of-charge or opt-in to next-day shipment. Try offering same-day delivery, guaranteed delivery times or free and fast returns.
Accommodating these modern customer service expectations in your policies will help drive sales and differentiate your business from others.
Multiple channels, Multiple pricing options
When it comes to pricing, marketers need to use different pricing strategies for different e-commerce channels. This is mainly because online consumer shopping habits vary widely based on demographics and interests. Thus, a shopper on La Redoute buys differently than those on Google Shopping, eBay or Amazon.
You will have greater flexibility to price as you like with emerging markets than on established channels like Amazon and eBay.
Explore the International Markets
New locations offer untapped demands, and with the different kinds of technology, tools and partnerships available to help you form a viable selling strategies for international markets.
However, marketers need to exercise caution with cross-border trade. There are important factors like tax, demand, cultural preference, currency and language differences that need planning and through research. It is best to use the crawl, walk, and run approach with International marketing.
Focused Trend Analysis
Studying trends and analysing data will help understanding the impact of e-commerce sales on ROI. Google Analytics is a good tool that can help as it allows you to create custom analytics dashboard for sales and traffic. However, with the amount of metrics that Google Analytics can offer, you should remain focused on what is relevant for your business and be careful about getting lost in the noise.
Optimum use of Search Queries
Though there is no sure, set formula for search engine marketing, search query analysis is the closest you can come to measuring the ROI of keyword advertising. Google AdWords provides a search query report highlighting what keywords users search for before they click on ads. This data can be used to adjust keywords that give the best performance and help identify negative keywords to search engines.
Marketers should utilize this data to its fullest. Thorough strategizing will result in powerful keywords, minimize irrelevant traffic and ensure that you are pointing your ad budget in the right direction.