The biggest difference between shopping at your local shop and a global franchise can be summed up in two words: scope and visibility. Selling on eBay is no different, as setting up international sites helps you reach those two goals. Everyone knows ecommerce is bursting at the seams and sellers are finding new ways to compete with each other, with one of the most surefire methods being looking at overseas markets. There are plenty of different audiences you can and should be targeting, so hop on the RepricerExpress train and take a look.
Different eBay Markets to Sell On
The US eBay site is one of the biggest, most used and most popular ones to use, but you’d be selling yourself short (haha!) if you just stopped there. eBay’s got a whole page devoted to its best practices in selling internationally, but let’s break things down a bit and see what some of the concrete benefits are.
The majority of eBay merchants are based in either China or Hong Kong, but they don’t just market to their home countries. Some of their favourite country choices they sell to include the US, the UK, Australia, Germany, Singapore, Italy, Malaysia and Canada. So, as a pro tip, you should probably most likely also be looking at marketing to these countries.
The Kind of Perks You Can Open Yourself up To
We’ve already listed scope and visibility as two of the biggest benefits to selling internationally on eBay sites, but there are plenty more than just those. No doubt you’ve heard of the basic economic principle of supply and demand, and luckily, it works very much in your favour when it comes to selling on eBay.
When you sell internationally on eBay sites, you get the perk of have fewer sellers to compete with, while enjoying a bigger pool of buyers. And what this translates into is your being able to carve out a niche market comfortably because you don’t have to worry as much about market saturation and other sellers clawing at your profit shares.
We also have to mention domestic currency as another big perk. This doesn’t affect you directly, but more in a roundabout way. Buyers love shopping for items that are listed in their own currency, as opposed to doing maths in their heads or getting ripped off by the internet’s currency conversion rate. It’s just another little bit of reassurance that can sway a buyer into purchasing from you instead of from someone else.
Lastly, we want to talk about increased knowledge leading to increased power. The more you know, the bigger advantage you have to wheel and deal. Specifically, we’re talking about being armed with information about the buying/selling process within each country, like shipping costs, taxes, customs and other niggly details that crop up when it comes to international borders.
You’ll notice that the best, most seasoned sellers on eBay have this information worked in so smoothly, buyers see as little as possible, with the reasoning being that merchants want to simplify the buying process so consumers don’t have to worry themselves with matters that only buyers should concern themselves with. If you know that shipping a book from the UK to Canada costs X dollars, then you can factor that into the final price each and every time instead of having surprises — and potentially disappointed buyers.
Final Thoughts
When you’re ready to take the next step and sell internationally on different eBay sites, go with RepricerExpress to handle the bigger influx of sales. You’ll need trusted software to take care of the minutiae while you focus on the more sophisticated parts, so give yourself an early birthday gift by grabbing your 15-day free trial now.
