Amazon have announced that they will close their Product Ads programme in October this year. Here’s a copy of the email currently being sent out to sellers.

“Effective October 31, 2015, we will be discontinuing Amazon Product Ads. While your ads will no longer be visible on Amazon as of that date, you may access your performance reports through December 31, 2015. Any unused promotional credit will expire at latest on October 31, 2015.

We recommend you download your relevant performance data in Seller Central (Reports/Advertising Reports). You will find more information on our FAQ page. If you have questions or need assistance, Seller Support is available to help you. If you are not already an Amazon Seller and interested in selling your products on, we encourage you to consider Selling on Amazon, which includes other advertising solutions like Sponsored Products

Thank your for advertising with Amazon Product Ads, we value your business and regret any inconvenience this change may cause. We wish you continued success.”