Welcome to our weekly roundup of the top five Amazon news stories of the week.

Amazon slammed with a complaint after influencers failed to let people know they got paid for endorsing Prime Day deals: Mary Hanbury at Business Insider reports that a consumer advocacy group is asking US regulators to investigate Amazon, alleging that some of its influencers didn’t disclose that they were being paid for endorsing Prime Day deals. Washington DC-based group Public Citizen said in a letter to the Federal Trade Commission this week that “in a great number of cases” the endorsement relationship was not communicated to customers. Continue reading…

Amazon has made some significant updates to the “Business Solutions Agreement” which is the agreement between Amazon and 3rd party sellers on the platform. Many of these updates are in favour of sellers and puts guidelines (including some additional guidelines for suspensions) in place where previously there weren’t any. I’d recommend reading through the updates to keep yourself informed. You can find a link to the details in the “news” section when logged into Seller Central on a desktop.

Amazon declares Prime Day its biggest shopping event in history, surpassing the combined sales of Cyber Monday and Black Friday: Hayley Peterson at Business Insider reports that Amazon declared Prime Day its biggest shopping event in history, with sales surpassing those of Black Friday and Cyber Monday combined. Amazon sold more than 175 million items sold over the 48-hour event. Top sellers in the US included the LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health and Ancestry kits. Continue reading…

Google takes on Amazon with its new shopping portal: Catherine Ellis at Tech Radar reports that following the feeding frenzy of Amazon Prime Day, Google has debuted its new shopping platform to lure customers with personalized recommendations. The tool is now live in the US and will welcome you by name and show tailored suggestions if you’re logged in with your Google account. Google has previously insisted that it has no intention of becoming a retailer, but the new shopping portal puts it in clear competition with Amazon. Continue reading…

An interesting post that I came across on Reddit over the last week asked the question, “FBA Sellers who failed, what happened?” It was interesting to read through the responses and use it as a way to learn from the experiences of others.

Bonus: Amazon to update its suspension policy

Quote of the week:
“I don’t look to jump over seven-foot bars. I look for one-foot bars that I can step over.”
Warren Buffet

Have a great weekend!