Apply now for Amazon Seller Fulfilled Prime

Amazon announcement

Although the deadline for launching Amazon Seller Fulfilled Prime in 2015 has passed, sellers can apply now and if they continue to meet the requirements, they will be able to launch in January 2016.

See if you meet the program requirements.

If you do qualify, you will be notified via email and receive a webinar invitation to Amazon Seller Fulfilled Prime. Watching the webinar is required before your SKUs will display the Prime badge.

If you don’t qualify, you will be notified via email along with guidance on how to become qualified for Seller Fulfilled Prime.

Ready to apply? Complete your application form now.

Amazon Seller Fulfilled Prime

Amazon’s Seller-Fulfilled Prime program allows sellers goods to qualify for Prime without having to be warehoused by Amazon. In the second half of 2015, Amazon added 500,00 products to Prime’s existing catalogue of 20 million items.

Sellers have to have a good track record of shipping on time and although Amazon won’t subsidise the two-day shipping cost for participating sellers, it will allow them to use Amazon rates.

The initiative is the latest example of Amazon making their Prime program more attractive to customers paying $99 per annum. Seller-Fulfilled Prime has helped Amazon artificially expand its warehousing by outsourcing the storage of Prime products to sellers.

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