There’s traffic — and then there’s doing something meaningful with it. It’s not enough to pat yourself on the back with increasing page hits. RepricerExpress will show you why you need to start focusing on ecommerce conversions.
1. Humblebrag About Your Free Shipping
You know what one of consumers’ favourite things is when shopping online? Yep, you guessed it — free shipping!
They’ve got their idea on a product and have resigned themselves to having to tax on it, so give them a little happiness boost by eating the shipping cost yourself or working it into the product price. 10 times out of 10, if it comes down to two identically-priced items, the buyer is going to choose the one with no shipping.
This is a no-brainer!
2. Make Payment Options Readily Available
I wear contact lenses and only recently discovered it was much cheaper to order them online (yes, really — go easy on me). But with my prescription, they’re still not exactly cheap, so I’m constantly shopping around to find the best price.
I thought I’d finally found a website that offered the best deal and they listed all the credit cards they accepted.But when it came time to check out, turns out they didn’t really accept my type of card.
If you have rules about credit cards or methods of payment (like one or some countries not being able to use a type of card), be super clear about it and post it in a spot where buyers absolutely can’t miss seeing it.
3. Video-ise How Your Products Work
No matter what kind of product you’re selling, there’s going to be some buyer who doesn’t quite know how its intricacies work. And a really awesome way of bridging that gap — and earning another ecommerce conversion — is to make a video explaining how it works.
You don’t have to be super technical or detailed about it, just make a video that lets buyers know some of the most important details and how big or small the item actually is.
4. Put Up a Stock Status Counter
Whether you’ve got just one item left or thousands, let your buyers know. This is a really effective tool especially when you’re dealing with the former, as it creates a sense of urgency that buyers have to get that product RIGHT NOW.
We all know nothing is truly vital in life except food, water and air, but you can’t take that attitude if you want to boost your ecommerce conversions.
Seller tip: Find out how much stock your competition has
5. Solicit Feedback and Reviews
If we’ve mentioned this tip once, we’ve mentioned it a thousand times. Buyers don’t have the luxury of testing out a product in person when shopping online, so they need another way of trusting what they’re getting is good.
The more (positive!) reviews and feedback you can amass, the more trusted your reputation can be. And when people see that plenty others before them are happy with what you’re selling, they’ll be likelier to pick one up, too.
6. Subtly Work the Magic of Colours
There’s a whole bunch of science behind how colours can impact moods, emotions and decisions, so use that to your advantage.
But first take stock of the type of products you sell. If they’re meant to be use in an excited or energetic way, put the emphasis on reds and oranges. But if your inventory leans in a calmer direction, then focus on peaceful colours like soft blues, greens and yellows.
