Nearly everyone has either bought something from Amazon or knows someone who has. Selling inventory on the marketplace requires smart and strategic thinking. Read on to find out what you’ve been missing to get sales lifting off—boosting your traffic on Amazon isn’t overly difficult.
1. Watch Your Language
Fortunately or unfortunately, the internet is not designed to reward the Hemingways and Austens of the world. Instead, what matters is what words are used and where. Or, in other words, the locations of keywords.
Keywords are the main way a shopper finds themselves on your page and isn’t much unlike how you search for anything on Google.
If you want to find, say, black dress shoes, that’s probably exactly what you would type and not something like “glossy suede men’s pumps.”
Tips to remember:
- Use words instead of phrases to pick up on more hits, with buyers far more likely to use the former.
- Save your title for your title, and your keywords for the search—be efficient instead of redundant.
- Only use your own keywords so Amazon doesn’t accuse you of infringing on intellectual property—and then suspend you.