Ecommerce in South East Asia – A Look at Logo

Ecommerce is a global business that is growing fast in most parts of the globe. One of the biggest growth regions has been South East Asia. The Southeast Asian Nations (Asean) has a total population of 620 million, many of whom are under-25 and has a gross domestic product greater than India. One of the biggest ecommerce success stories in Asean has been

What is was described recently by the Financial Times as one of the Top 20 disrupters in 2014 for retail. is an online portal site which sells a wide range of goods from mobile phones to motorbikes—directly to South East Asian consumers based in countries such as Indonesia, Malaysia, Thailand, Vietnam and the Philippines.

The company is led by Maximilian Bittner, a former McKinsey consultant. operates from a regional headquarters in Singapore with a workforce of about 3,000. It has more than two million visits daily to its websites and a significant social media presence.

Tesco was an early investor in the ecommerce company and recently secured €200m in investment from Temasek, Singapore’s state investment company.

At a glance

  • 45 million+ unique visitors/month
  • 7 million+ mobile app downloads
  • 7 million+ newsletter subscribers
  • 6 million+ LINE followers in Thailand
  • 90% of orders are shipped within 48 hours
  • 10 million+ fans on Facebook
  • Sales from marketplace increased more than 20 times from January to December 2014.


The of Asean

The site was first launched in 2012 and has since grown into six countries including Thailand and Singapore. The company also has a sourcing centre in Hong Kong. has more than 12,000 seller partners across a wide range of product categories including health and beauty, home and living, fashion, mobiles and tablets, consumer electronics, home appliances and sports and outdoors, among others.

The dream for is to become the of Asean. It has overcome the obstacle of low credit card usage in the region by offering purchases with cash on delivery, often by motorbike.

With marketplace sales increasing more than 20 times from January to December 2014, the dream to become the of Asean may soon become a reality.

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