Guest post by Stephen Smotherman from Full-Time FBA
We all want our FBA inventory to sell as soon as it hits the warehouse shelves, and in an ideal world, we would never have to deal with monthly storage fees or long-term storage fees for any of our inventory. But the reality for all of us as Amazon sellers is that at times we inevitably end up with inventory that becomes stagnant.
As much as we try to make smart sourcing decisions, from time to time we end up with inventory that just won’t sell. It ends up sitting in the warehouse, collecting dust, longer than we would like. That inventory isn’t making you any money – in fact, it is costing you money at this point!
Let’s talk about five easy ways you can increase Amazon sales and shift your slow-moving FBA inventory.
1. Adjust Your Price
Now, you might think I automatically mean to lower your price. But there are two ways you can adjust your price – up or down. In some cases, you do need to lower your price to get that inventory to sell.
Maybe when you sent the item into FBA the competitive price was higher than it is now, and all you need to do to get the next sale is to lower your price. As always, check Keepa and CamelCamelCamel to make sure lowering your price is the best course of action.
But in some situations, you will want to adjust your price higher, not lower. I don’t know how this works, but I’m not the only seller who says they’ve seen this happen – somehow, adjusting your price even one penny lower or higher triggers a sale. I have no idea how this works, but it does.
Adjusting your price, even if it goes up a little, somehow causes the Amazon A9 algorithm to put your inventory item in the Buy Box and higher in search, so that a customer buys it soon after you reprice. It’s a mystery, and it’s no guarantee, but somehow it works.
2. Check for Improvements on the Product Page
Sometimes the reason your inventory isn’t selling has everything to do with a lousy product page. No one wants to buy something online that has a crummy photo or a pathetic description. On some of your inventory, you might want to check if there are ways to improve the images, title, keywords, etc.
For example, one time I had a Super Mario Bros puzzle in my inventory, and the title on the Amazon product page was Mario Puzzle. Seriously? That’s the best title they could come up with? No information about it being Super Mario Bros, the number of pieces, anything like that.
This puzzle needed a much better title in order to come up in a customer’s search. So I went in and suggested a new title, my title was accepted, and boom – the puzzle sold.
If you want to learn more about how to improve product listings, I highly recommend Karon Thackston’s book Amazon Advantage. Her book gives you all the tips and tricks you need to make sure your title, keywords, descriptions, and bullet points are written perfectly so that more customers see your items in Amazon searches.
3. Set Up Pay-Per-Click Advertising
Another great way to get more eyes on your products is to set up Amazon PPC ads. This method of moving inventory is also a great way to get the ball rolling if you have added new items to the Amazon catalogue and you need to generate sales to improve the sales rank.
Spending a few cents per click could go a long way towards moving your inventory faster and generating more sales.
I’ve used this method in the past to sell some high-priced board games that just weren’t selling as fast as I wanted. I was able to spend $1 or $2 on ads and turn a hundred dollars in profit because the game sold. That ad money and the amount of time it took to set up the ad were worth it to me in that instance.
4. Feed the Beast
I have to say, this is my all-time favourite way to get more sales and move slow-moving inventory. Feed the beast. Send in more inventory! Perhaps you’ve heard the rumour that if you stop sending in inventory to Amazon, your sales will tend to slow down.
Again, I don’t know how this works, but many experienced sellers report that feeding the beast (sending in new inventory on a continual basis) somehow affects your overall time in the buy box and your overall sales.
I’m not saying to send in more of the slow-moving inventory. I’m saying that sending in a new shipment of any type of inventory somehow triggers sales on older items. Who knows why this is the case, but it seems to work.
5. Check for Duplicate Product Pages
Sometimes the solution to the problem of slow-moving inventory is simply to find a better product page. Amazon is continually trying to eliminate duplicate product pages from their catalogue, but they still happen from time to time. You might have a slow-moving item and come to find out there are identical product pages for the same item that are priced lower with a lower sales rank.
If you find there’s a product page for your item with a better sales rank, you will need to ship the item back to yourself and send it back into the FBA warehouse with a new SKU for the better product page. The price might be lower than you had originally hoped but selling for a lower price is better than not selling at all. At least this way you will get your capital back to reinvest in better inventory.
Those are my five easy ways to help spur sales in your slow-moving inventory. Hopefully, you can take a look through your inventory today, put some of these tips into practice, and see more sales.
There’s never been a better time to give Amazon repricing software a go. With a free 15-day trial, 30-second sign-up process, no commission and no long-term contracts, there is no reason not to at least give it a try. And as an extra sweetener, if you use promo code “FBA10”, you’ll receive 10% off your first month’s bill.
About the author:
My name is Stephen, and I love my job! I get the honour of working for myself, at home. I’ve been using Amazon FBA since 2011 and have been able to completely support myself and my family almost from the beginning.
On my FBA blog, we talk about what it takes to make FBA a full-time job.
Read more from this author: