Having a high product ranking on Amazon is a great way to increase your sales, as more potential customers will find your products when searching the site. To rank successfully on Amazon, it’s important for sellers to understand how Amazon’s search algorithm (called A9) works.
Amazon’s Product Search Algorithm (A9)
Amazon’s product search algorithm is completely different to Google’s. When a buyer searches for a product on Amazon, results are delivered through a two-step process. Firstly, they pull relevant results from their catalogue and then they rank them according to relevancy.
Amazon wants to maximise revenue per customer. They continually evaluate their algorithms “using human judgments, programmatic analysis, key business metrics and performance metrics”.
Core Pillars of the A9 Algorithm
Amazon has three equally important ranking factors:
- Conversion rate – Factors that Amazon has found to have an effect on conversion rates including reviews, image quality and prices. It’s vital for sellers to keep their prices competitive to maintain a good conversion rate. This is just one of the ways repricing software can help your Amazon business.
- Relevancy – Factors that tell A9 when to consider your product page for a search result. To rank higher, your product needs to be relevant.
- Customer satisfaction and retention – Factors that aid customer retention including seller feedback and order defect rate (ODR). Make customers happy and they’ll keep coming back. The more positive seller feedback and good reviews you get, the more likely it is that you’ll win the sale.