Did you try it once, twice—did you use the 15 day trial and give the software a real go—did you create variations of your online ad campaign to test what was working—did you blog once or twice before declaring content marketing a failure?

All too often we give up on something at the first try, or we blame the technology, not ourselves. It’s a trait that many successful companies don’t allow themselves to indulge in as every attempt to do something new is a learning curve, a step closer to more success.


Guilty as Charged

I am as guilty as the next person when it comes to declaring something a failure without really trying. If we’re honest with ourselves, we’ll recognise these scenarios:

“That diet didn’t work for me”

Well actually I only stuck to the plan for two days and sneaked in some chocolate bars so I didn’t exactly try it.