Guest post by Amanda O’Brien
I love selling on the Amazon website! It’s a great site packed with opportunity for sellers to make some really significant profits. Staying on top of ‘what’s hot and what’s not’ is also easier with Amazon than some other websites, because of the great information provided by the site for free. If you head over to the Amazon website you’ll see that you have access to lists of the top 100 selling items in virtually every category and subcategory!
This information is invaluable when you are considering what you should sell, particularly as you can drill right down into the details instead of just looking at the top level of a category. There’s more than that though. Although the bestseller lists are useful, Amazon provides four other key lists that can really help you to spot hot products to source and resell for great profits.
List 1 – Hot New Releases
Wouldn’t it be great to have somewhere you could go to see how successfully brand new products within your niche market are selling? Well, that’s exactly what the ‘Hot New Releases’ section of Amazon’s bestseller pages offers. It typically appears at the top right-hand side of a category bestseller page, and you can click for more information.
The page you’ll see will be a combination of products that are brand new to Amazon and already selling well, or potential future releases forecast to sell successfully on the site.
While the bestseller list can show you what’s hot right at this moment in time, this particular list can help with the future of your business by allowing you to spot trends and up and coming products that you could source and resell.
List 2 – Movers and Shakers
The original bestseller lists offer a great little feature in the guise of green and red arrows beside each item. A green arrow if the item is on the rise and a red arrow if it’s losing popularity.
Now, this is very useful but in order to stay up to date with the latest happenings in your niche market, you might not want to trawl through all 100 bestselling items to try and manually spot those that are increasing in sales! So, instead take a look at the Movers and Shakers list, a list that specifically highlights any items that have seen any dramatic changes in position during the last 24 hours. You won’t necessarily see those items that are creeping up through sales rankings gradually, but this tool is still incredibly useful for spotting the latest popular and trending products within your niche market.
List 3 – Most Gifted
If you’ve ever remembered that it’s an important birthday tomorrow and you’ve completely forgotten to get a present then there’s a good chance you’re already familiar with Amazon’s gift-wrapping facility! You can choose to have a present wrapped, and to have payment information sent separately to your billing address, rather than the delivery address.
The good thing here is that Amazon keeps a record of all items that are purchased as gifts, and filters that information into a new list that you can then use to help your research.
This list really comes into its own at those big holiday periods such as Christmas or Valentine’s Day, allowing you to see the sort of products that buyers are purchasing for their loved ones and it’s a list worth keeping your eye on.
This list is also a great tool for giving you ideas about putting packages of different products together; if you’re selling in the health and beauty niche for example and see that a particular make-up set that you stock is frequently gifted, as is a pack of make-up brushes, then you could consider bundling the two to make a specific gift set.
List 4 – Most Wished For
Another tool that Amazon provides to its buyers is the ability to create ‘Wish Lists’ packed full of products that they’d really like to own. Those lists can then be emailed out to friends and family members, eliminating the need for the usual birthday ideas email sent out a few weeks before the big day!
As with gifted items, Amazon keeps a record of those products that are the most wished for on the website for you to access in list form. There are many reasons why an item may end up on the most wished for list, perhaps it’s a bit too expensive for them to purchase right now, perhaps a person just doesn’t want it right at this moment but would like it in the future … but this is information that can be extremely valuable to you as a seller, as you may be able to offer a similar product at a lower price, or source stock of an item that might not be available from another seller at the present time.
Keeping an eye on these four lists – hot new releases, movers and shakers, most gifted and most wished for – along with the main bestsellers list, is a fantastic way for you to research and source hot products to sell on Amazon yourself. Research is the key to spotting and sourcing in demand, profitable products and you can use these lists to really dig deep into your niche to find the best products.