Best Amazon Sales Estimator for FBA Sellers in 2023

Amazon sales estimators

Having a rough idea of what your sales should be is an essential part of selling on Amazon, starting from researching profitable product ideas and ending with adjusting your pricing rules post-sale. But if you aren’t a maths person or don’t know how to calculate all fees to come up with a final figure, RepricerExpress has your back with the best Amazon sales estimator tools you can start using right now.

What is the Best Amazon Sales Estimator?

Helium 10

Black Box

We’ve written about Helium 10 before when it comes to various Amazon FBA tools you can use, but the Black Box tool on the app can really help you with estimating sales on Amazon. It’s got access to almost half a billion products on Amazon, giving you the depth and breadth you need to find the most profitable products.

Although it’s a paid tool, Helium 10 does have a free plan with limited functionality where you can get a taste of the tools and how they can work for you. If you decide to bulk up, plans start at $97/month for the Platinum and go up to $397/month for the Elite plan (or you can get two months free on the yearly plan for each tier).

Jungle Scout

JungleScout sales estimator

Amazon and Jungle Scout go together like peanut butter and jelly. Whenever you check out the best tools to use on Amazon for a variety of areas, Jungle Scout is usually on the list and for good reason, too.

One of the best parts is it’s free to use when on the website. All you have to do is plug in numbers for Best Sellers Rank Number, Amazon Marketplace and Amazon Product Category, hit enter, and get a rough idea of what your estimated sales might be.

AMZ Tracker

If you like the interface of Jungle Scout but want a beefier tool, then AMZ Tracker could be the one for you.

It’s a paid option, which means you get tons of features and specificities that can give you a more accurate idea of estimated sales than some of the free tools.

The basic tier starts at $50/month on the monthly plan ($41.70/month on the yearly plan) and gets you 50 products for sales tracking, and goes up to $400/month for the Legend plan ($333.33/month on the yearly plan) for 400 items.

Unicorn Smasher

Unicorn Smasher

If you’ve checked out AMZ Tracker, you may have noticed a tab at the top of the page for Unicorn Smasher. Think of it as its budget-friendly (re: free) alternative where you can save money and still get a decent idea of what your estimated sales might be.

All you have to do is enter in your name and email to download it, then you can start using it right away as a Chrome extension and get the information you need right on your browser.

While it’s lighter on features than some other tools, Unicorn Smasher’s biggest benefit is efficiency. You can say goodbye to endless spreadsheets if all you want is quick guesstimates.

AMZ Scout

What’s neat about AMZ Scout is it’s a hybrid of paid-with-tons-of-options and free-with-the-essentials — and its sales estimator falls under the free umbrella of the many Amazon tools it offers.

Like Jungle Scout, you can get Amazon sales estimates right there on the browser. Just select a country and Amazon category from the dropdown menus, then enter in the sales rank and it’ll calculate how many sales per month you could be looking at.


ASINspector is an amazing tool to use if you value hard data (and plenty of it) without fancy, dressed-up interfaces. It’s not to say it looks like variations on spreadsheets, but that they really pack in a ton of information, options and analytics and don’t need to distract from any lack of that with lipstick.

This is exemplified with their Amazon sales estimator. Sure, you can enter in numbers and get the basic results, but why stop there when you can get a much bigger picture? Combine the sales estimator with their other tools so you can get a much more accurate idea.

Their Standard plan ($97 one-time payment) includes the sales estimator, but you can bump up to the PRO+ plan ($127 one-time payment, $10/month for an unlimited subscription) and use all those extra features to save you time in the long-run.

Final Thoughts

Knowing what something could cost or earn you should underline every product decision you make on Amazon. With one of these Amazon sales estimators, you can sharpen your product research and make an educated choice instead of throwing things at the wall to see what sticks.

Once you settle on a tool, use it in conjunction with RepricerExpress so you can maximize your profits on each sale. We’ve jam-packed it with features that can help you with all things repricing. Try out for 14-day free trial, no credit card needed.

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Related: How to Choose an Amazon Repricing Tool


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