What’s worse than being asked to write a whole page? Needing to fit everything into a few lines! If you get nervous whenever you have to write a description that’s short, informative, relevant, and attention-grabbing, you’re not alone.
If it seems really tough to capture an entire product in such a short space, it’s because…it is! But this is why we’ve put together a guide that will help you totally nail your next Amazon product title, and every one after that too.
Here’s what’s coming:
- Exactly what goes into Amazon titles
- Some context on why Amazon titles matter so much
- The best Amazon product title examples
- Amazon product title best practices
- Amazon product title guidelines
Read on, and get ready to rock this part of selling on Amazon.
What Goes in an Amazon Product Title?
So, optimizing your Amazon product listing starts with perfecting your Amazon product title.
There are only four parts that make up the Amazon product title, so writing them is pretty formulaic and straightforward. They are:
- Brand name
- Colour and/or flavour and/or variant
- Size and/or quantity
- Keywords
Pretty easy, right? But we want you to become a pro, so let’s break down the importance of the Amazon product title, along with some pro tips and Amazon product title guidelines.
Why Does the Product Title Matter So Much?
You probably already know that Amazon’s proprietary search algorithm, Amazon A9, has its own unique properties that make it a different search engine from Google or eBay. Given that context, the product title is hugely important for both you and the buyer.
Optimizing Amazon titles helps with:
- Ranking higher in searches.
- Customers finding your product more easily.
- Telling potential buyers the most important product information from just a quick glance.
- Higher sales because your product has better visibility and increased traffic.
Related: 21 Ways to Rank Your Products Higher on Amazon
What to Include (and Exclude) in Great Amazon Titles
When it comes to Amazon product title best practices, there are four parts to the product title formula, and it pays to remember what to include, and what to leave out:
Include:
- Use numerals instead of writing out numbers, e.g. 6 instead of six.
- Words that are units of measurement should be fully spelt out, e.g. 6 inches instead of 6”, 6 pounds instead of 6lbs, etc.
- Use title casing. This is where you capitalize the first letter of each word with some exceptions, like conjunctions, articles and prepositions.
- For products that are child ASIN variations, specify the size and colour. You can think of a parent ASIN as the general form of a product title, like “Women’s Hooded Sweatshirt”, while its child ASIN would specify the size and colour of the garment.
Exclude:
- Capitalizing conjunctions, articles and prepositions. The exception for the latter (prepositions) would be if they have more than 4 letters, like “under”, “above”, “since”, “through”, etc.
- Using all caps, as title casing is the way to go.
- Special characters and Type 1 High ASCII characters, with an exception being an ampersand if it’s part of the brand name.
- Unless your product is private label, omit the merchant’s name for the brand or manufacturer.
- Anything that has to do with pricing or promotions. This means you can’t reference things like free shipping or a running sale, nor list the actual price in the product title.
- No subjective descriptors, like saying something is the best or greatest.
Extra Tips on Writing Great Product Titles
Next, we want to share a few valuable Amazon product title guidelines with you.
While there are certain things you need to include (and exclude), you also have some flexibility in what else you can write if you think it’ll help the product sell better.
For example, if you sell pillowcases with a very high thread count, you can include that as a bonus selling feature (even though thread count isn’t one of the four basic parts of the title formula).
You can also play around with the word order, like pushing the brand name to the end (if it’s not well-known) and starting the title instead with the pillowcase pattern or fabric. A really good tip is to use A/B testing to see what real-life results generate the most clicks and sales.
Amazon Product Title Examples
We get it – it helps to see the tips and guidelines in action. So, to illustrate, we’ve written some best Amazon product listing examples of our own, which stand out for their clarity, use of keywords, and attention to detail:
- Apple AirPods Pro (2nd Generation) with MagSafe Charging Case, Active Noise Cancellation, and Spatial Audio – White
Why it works: Like all good Amazon titles, this showcases the product’s key features and specifications, helping it rank well in search results while being descriptive for buyers.
- Instant Pot Duo 7-in-1 Electric Pressure Cooker, 6 Quart, Stainless Steel – Slow Cooker, Rice Cooker, Steamer, and Warmer
Why it works: It’s a concise yet informative title that highlights the multi-functional aspects of the product, which helps it appeal to a broader audience.
- LEGO Star Wars: The Mandalorian The Razor Crest 75292, Building Kit for Ages 10+ (1,023 Pieces)
Why it works: It combines keywords like “LEGO Star Wars” with essential details like the set number, piece count, and target age group, optimizing both visibility and buyer appeal.
Take a little time to study these examples of Amazon titles. You’ll soon be combining keywords, product features, and benefits to make your listings stand out and rank higher.
Final Thoughts
Time to wrap it up. We’ve served up some handy tips for what to include and exclude from Amazon titles. We’ve looked at some product title examples and explained what makes them work. We’ve even given you our top Amazon product title best practices and a few Amazon product title guidelines. In other words, you’ve got this!
And, of course, once you’ve got your Amazon titles polished to perfection, you’ll want to make sure that your pricing strategies will deliver the impact you deserve. Tools like RepricerExpress streamline this process, meaning you can stay competitive while having more time to focus on growing your business. And who knows, maybe one day you’ll be the seller we’ll be taking our best amazon listing examples from!
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