Who likes to increase sales on Amazon? We do, we do! At RepricerExpress, we’re all about finding ways to bring in more money, so let’s get to to the top seven ways you can increase sales on Amazon. Hint: repricing makes the list.
1. Optimise Your Title
Titles are one of the top ways to grab a buyer’s attention, so optimise the heck out of it. If you follow the general formula of brand name + product name + features (e.g. colour, size, gender, use, etc.), then you should be good.
Not only will you tell shoppers immediately what your product is, but you’ll be able to capitalise on high-ranking keywords, too.
Discover seven way to optimise your Amazon product listings.
2. Pile on the Feedback
Although reviews can be tough to get, it’s crucial to never stop trying. A little while ago, I was looking at replacing my worn-out tent and the final decision came down to two. Both were nearly identical in function and price, but ultimately, I made the choice based on feedback.
One tent had 41 reviews with 78% 5-star ones, while the other had 17 with 71% 5-star reviews — the former made me feel that much more comfortable.
Tip: Automate this process with Amazon feedback software.
3. Guard Yourself Against Competitors
SKUs are a necessary part of selling on Amazon, but not necessarily when it comes to your campaigns. When you’re setting up custom labels for tiering products by their cost, try to avoid using SKUs — they can act as a marker for competitors to take notice and undercut you.
4. Automate Product Prices with a Repricer
Know what happens when you manually reprice your inventory? Your repricer-using competitors are gobbling up your sales because their products are being mass-repriced while you’ve only started.
Unless you’re selling super low volumes or almost no competition, using an automated repricer is the way to go.
5. Don’t Skimp on Keywords
The search terms buyers use constantly changes, and staying ahead of the curve can help you increase sales on Amazon. There are plenty of ways to boost your SEO, whether you use tools like SEMRush, Ahrefs, CamelCamelCamel, or whatever else is your favourite.
6. Sync Your Inventory
If you sell on multiple platforms, then syncing your inventory makes it a lot easier to sell on all of them. You’ll be able to keep track of inventory easily, keep a consistent tone in descriptions, and update changes seamlessly. Plus, you’ll be able to save a lot of time not having to do everything multiple times, which you can devote to the other tips on this list.
7. Improve Product Photos
One of the quickest ways to grab a buyer’s attention is with top-quality photos. And the best thing is, you don’t even have to be a pro or devote tons of time to it. All you have to do is follow a few basic principles to launch yourself into the look-at-me level of photos:
- Shoot with as much natural light as possible. Shooting closer to the window translates to soft light with dark, soft shadows while shooting further away means a more even light with lighter, but sharper, shadows.
- Don’t use flash and set your white balance to auto.
- Set up your camera on a tripod, even if you’re shooting with a smartphone, to avoid shakes.
- Use a white or light-neutral backdrop. Draping a white cloth over a chair creates a seamless background that doesn’t compete with the product.
- Shoot the product from multiple angles.
- Consider putting your product in lifestyle situations so buyers can see how it should be used.
8. Follow Amazon’s Rules and Terms of Service
One of the fastest ways to low product sales is to break Amazon’s rules. Can’t sell if you’re suspended or shut down, right? Going the other way means you’re giving yourself the best chance of success.
Knowing what Amazon requires of sellers means you can set up your listings in the high-quality way they want, which leads to higher buyer trust and an increased chance of landing more sales.
For advice on what you can and can’t send in your Amazon review requests, check out this handy checklist.
We promise we’re not biased when we saying using RepricerExpress is an awesome way to bring in more sales on Amazon. Setting and forgetting your rules leads to streamlining your time in other areas you can make money, like researching the competition, setting up campaigns for high-ranking keywords, and touching up product listings. Get started right away by signing up and enjoying a free 15-day trial.