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Colin Palin

How to Avoid Amazon Price Wars Without Losing the Buy Box

How to Avoid Amazon Price Wars Without Losing the Buy Box

A price war on Amazon isn’t caused by one aggressive seller. It’s caused by two or more sellers each individually matching the other’s last move, with nobody deciding when to stop. A minimum price floor breaks that cycle by refusing

Amazon FBA vs Shopify: Which Should You Choose in 2026?

Amazon FBA vs Shopify: Which Should You Choose in 2026?

Amazon hands you 300 million customers and charges you for the privilege. Shopify hands you a blank canvas and you do everything else yourself. Neither is the wrong answer — but they are answers to different questions about what kind

Amazon Individual vs Professional Seller: Which Plan?

Amazon Individual vs Professional Seller: Which Plan Do You Need?

Forty items a month. That’s the number everyone throws around when they talk about switching Amazon selling plans, and it’s roughly right, but it’s not the whole story. The real question isn’t just how many items you’re moving. It’s what

Amazon Message Center: What It Is and How to Use It

Amazon Message Center: What It Is and How to Use It

Most sellers get the Message Center wrong in one of two directions. Some reply to everything, including the automated shipment confirmations Amazon already sent on their behalf. Others miss the handful of messages that genuinely count against their account, buried

How to Use Keepa for FBA Sourcing (2026 Guide)

How to Use Keepa for FBA Sourcing (2026 Guide)

TL;DR  Keepa is the standard price and sales rank tracking tool for Amazon FBA sourcing. The browser extension is free; the full seller toolkit (Sales Rank history, Product Finder, Buy Box data) costs approximately $21/month (EUR 19) billed in euros.

Amazon FBA Fees: The Complete Guide for Sellers (2026)

Amazon FBA Fees: The Complete Guide (2026)

TL;DR  Amazon FBA fees in 2026 cover three things: a per-unit fulfillment fee (based on size tier and weight), a monthly storage fee (higher October through December), and — since 2024 — an Inbound Placement Service Fee for sellers who

How to Win the Buy Box Without the Prime Badge

How to Win the Buy Box Without the Prime Badge

You check a listing you’re competing on, see an FBA offer with the Prime badge sitting in the Buy Box, and assume the fight is already over. It isn’t. Amazon’s own seller documentation says the badge itself carries no direct

Why Walmart's Built-In Pricing Tools Aren't Enough

Why Walmart’s Built-In Pricing Tools Aren’t Enough

Your Walmart listing loses the Buy Box to a seller charging less, and by the time the price updates on your end, they’ve already sold through half their stock at your expense. Walmart has a free tool built to stop

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