You know how little kids write a list to Santa of all the toys they want for Christmas? Sussing out the most profitable items to sell on Amazon FBA is kinda like that. Certain patterns emerge that point to the most popular products, and as usual, RepricerExpress has the inside scoop on that.
1. Books – Yep, the Kind Made of Paper and Ink
Raise your hand if you’ve heard the death knell of books before. If it wasn’t Kindle, it was some variation of the iPod/iPad/iPhone. But guess what? Books are more popular than ever. It’s how Amazon got started, and how you can carve out a profitable niche on the marketplace.
Simple: a huge profit margin. If you can pick up books in bulk for a dollar or so, give or take a bit in either direction, you can turn around and sell them on Amazon 1000% of their original price. While this isn’t a sure-fire formula all the time (see: unlucky arbitrage times, like a big box clearance sale) and you probably shouldn’t base your entire business on this premise if your goal is to maximise revenue, it most definitely deserves its own solid corner in your shop.
2. The Population Keeps Growing, and That Includes Things for Babies
As long as humans are procreating, their progeny will need, for lack of a better word, stuff. And because babies don’t stay the same size for very long, this means they need a lot of stuff. The bonus of selling baby items is they’re inexpensive for you to pick up, lightweight, (fairly) durable, and always in demand.
Pro tip: market to first-borns because parents to spend more on them (if you’re a middle or youngest sibling like myself, you’ll know how true this is).
3. All That Glitters Just May be Gold
Gems, baubles, precious metals — what these jewellery items have in common is they’re consistently in hot demand. But…you’ve got to be super diligent in how you advertise your wares because the market is pretty saturated with jewellery.
While the profit margin can be a staggering 50%+, it’s only if you can take advantage of unique long-tail keywords. If your items can only be described in generic single-ish keywords, don’t bother. You’re competing against far too much.
4. Exercise Clothing for All Those New Resolutioners
I enjoy being active and I’ve played a ton of sports growing up. I’ve also learned the hard way that just buying the clothes doesn’t make me good or diligent at a particular activity. But shh, don’t tell the rest of the world that! Workout wear is one of the hottest sellers on Amazon, and you can easily take part in the craziness. As a bonus, most people want to buy their clothing new (can you imagine ordering a pair of used sweatpants? Eww!), so you can increase the profitability even more.
5. Electronic Items and All Their Accessories
As antithetical to the idea of books being hot sellers on Amazon as electronic items, you should really start stocking up on these yesterday. People love their techy gadgets and what’s in it for you is:
- The lower of Amazon’s commission fee (8% versus 15%)
- A plethora of choices and subsets within each category
- A variety of new devices coming out all the time
- Different ways of appealing to different audiences based on the brand name, even though they all do essentially the same stuff
- Excellent arbitrage opportunities, sometimes as often as each week (hello, Best Buy!)