SeamusBreslin

About Seamus Breslin

Designer, marketer and all things ecommerce related.
5 01, 2017

11 Top Amazon Repricing Tips for New Sellers

It's a new year and for some folk they will be starting to sell on Amazon for the first time. With that in mind, we've collated some of our top Amazon repricing tips to help you avoid common errors that new merchants make. The list includes setting up an Amazon account, listing products, using images that violate Amazon policy and expensive shipping policies. Amazon Repricing Tips 1. Don’t register more than one account. Amazon policy is clear on this, one seller account per Amazon seller. Any more than one is a violation of Amazon seller policy. 2. Including your web store URL in your seller or product information. By selling on Amazon you are tapping into its vast customer base. In 2016, according to figures from Statista, Amazon.com had 2.27 billion visits per month across mobile and desktop. In return for this, Amazon do not allow you to direct traffic from its website to yours (unless using paid advertising). 3. Choosing the wrong seller account More than two billion third-party items were sold on Amazon in 2014. Most sellers will have two main fulfilment options, Fulfilment by Amazon

27 11, 2016

What’s in a Brand Name for Amazon?

Shakespeare wrote, “What’s in a name?” in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a way to quickly and easily associate you with quality products and amazing service and provide a solid foundation on which to base your business. Choosing that name is no easy feat, though, as you want something representative of yourself, yet different from others. It’s a challenge for sure, but RepricerExpress is here to help. In this article, we’ll guide you through how to select a brand name that works and is memorable. Understand Your Brand, Products and Market At the very beginning, you've got to understand yourself and what you do. Sounds simple, right? You’d be surprised at how many business owners haven’t grasped this concept. Take Walmart as a counterexample. They perfectly understand their brand is about the most inexpensive products available, whether it’s grocery items, clothing or sporting goods. So before you even consider a name, make sure you can

24 11, 2016

Thanksgiving Jokes from RepricerExpress

Happy Thanksgiving to all our American friends. Here's some jokes to make you smile (or groan) this Thanksgiving! You'll be glad to hear that's all we have for you. Hope you all have a great day before the shopping extravaganza that is Black Friday. If you're travelling in snowy conditions this Thanksgiving, we wish you safe travels and hope it's not a case of Planes, Trains & Automobiles! Sharing is caring URL to be used as reference link: http://www.repricerexpress.com/thanksgiving-jokes-repricerexpress/ HTML embed code <a href="http://www.repricerexpress.com/thanksgiving-jokes-repricerexpress/" title="Infographic: Thanksgiving Jokes | RepricerExpress"><img src="https://www.repricerexpress.com/wp-content/uploads/2014/11/repricerexpress-thanksgiving-jokes-v1.jpg" alt="Infographic: Thanksgiving Jokes | RepricerExpress" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;"/></a><br /> You can find more great content at <a href="http://www.repricerexpress.com/">RepricerExpress - Amazon repricing tool.</a>

21 11, 2016

6 Ways To Improve Your Amazon Listings

Guest blog post by The Copywriting Professor Selling On Amazon? Here’s the top six ways to optimise your listings for increased sales, a better ranking, improved conversion… and more money in your pocket! 1. Here’s the #1 way to squeeze every last dime out of your listings. Have you had your listing text (copy) optimized? Who wrote the copy for your listings? You could be missing out on potentially thousands (or tens of thousands) of dollars in lost revenue because: A: Your listings aren’t attracting as much traffic they could be because they’re lacking the proper keywords in the right places B: Your listings aren’t converting as much of the traffic (turning browsers into buyers) as they should be because your listings aren’t written in a way that’s compelling or benefit-driven enough to convince someone who is browsing to push the “Add to Cart” button. If you haven’t invested in having your listings written by a qualified copywriter who specializes in Amazon listings…I would highly, highly recommend trying it. This could be one of the best investments you make this year. Do a test with

21 07, 2016

Tips to get Your Amazon Invoice Right for Customs

When you’re getting ready to ship a product to a buyer, creating an invoice is part of the deal. You need to make sure it’s accurate — and 'accurate enough' doesn’t count — to ensure prompt delivery. One problem that can arise with a poorly filled out commercial invoice is a delay at customs, which, as anyone who’s ever crossed a border knows, can be as long or as short as the customs officials decide. You never want to risk catching them in a bad mood and holding onto your package longer than necessary, as that can seriously jeopardise your reputation as a stellar Amazon merchant. RepricerExpress takes a look at what you need to know to get your Amazon invoice right for customs. Getting all the Little Details Right Unfortunately, there’s no one-size-fits-all easy method to ensure every Amazon seller and shipper gets all the details they need correct on their commercial invoices, but there are certainly different methods you can test out to see which one works best for you: making a checklist on a mini eraser board and sticking it to your

18 01, 2016

Dynamic Pricing Tips for Amazon Sellers

Dynamic pricing is one of the most efficient and fastest ways to grow your Amazon business. Instead of rigidly adhering to a set of prices while your competitors offer more attractive ones — causing your customers to go to them instead of you — a good repricing solution will keep you strongly in the game. However, it’s wise to use repricing smartly and RepricerExpress has the tips you need to get ahead. 1. Be Strategic About Your Min and Max Values We’ve all heard the horror stories of businesses losing a ton of inventory because they accidentally priced their wares at a penny or moved the decimal over to the wrong spot. It’s not impossible for that to happen, but it is pretty unlikely. Any reputable repricing software (like RepricerExpress — hint, hint) will help prevent these mistakes so you don’t lose traction as your Min prices prevent underselling. Where a good repricing software comes in handy is by combining the best of your skills with the automation of technology. There’s no comparison for the knowledge and intuition you’ve built up on Amazon and repricing software

9 12, 2015

How to Sell Expensive Items Online

One of the traditional calling cards of luxury stores were their print catalogues. Designed with thick pages and a glossy sheen, these catalogues would showcase high-end items in all their one-dimensional glory. Part of the appeal of high-end stores’ catalogues was the items themselves: instead of looking in on your local store, you could browse page after page of what the world’s finest stores had to offer. But as with anything, change inevitably creeps in and these luxury stores have had to adapt their print catalogues into online versions. RepricerExpress dives in to see just how these luxury stores have adapted to selling expensive items online and what the smaller online merchant and Amazon third party seller can learn from them. Quality Images When buyers shop on a regular store’s site (and by regular, we mean anything that’s not high-end), the images they get are not always photographed professionally, likely smaller-sized that don't provide greater detail when zoomed in to. They’re there to provide a brief description of what the product is, complemented by its product description. Not luxury stores! They keep their images large

27 10, 2015

Amazon Repricing Webinar

How to increase Amazon sales with more Buy Box placement On the 1st October, RepricerExpress hosted an Amazon repricing webinar in conjunction with Startup Bros to show Amazon sellers the advantages of using repricing software for increasing Buy Box placement and sales. If you missed this repricing webinar, don't worry, we've published the whole event on YouTube. In the webinar, we covered the following: Part One What is repricing software? What types of seller use repricing software? How Amazon repricing works How to win your share of the Amazon Buy Box Part Two About RepricerExpress Dashboard Features Repricing rules Competition amongst Amazon sellers can be extremely fierce during the festive season so it's ever-more important that sellers have competitive repricing strategies in place to ensure maximum sales and profits. Our staff are on hand to help you get started and set up in time for the busiest quarter in Amazon's history, from November 2015 right through to January 2016. Repricing is the single biggest Buy Box factor you can address right now to ensure higher sales this festive season. Start My Free Trial

23 10, 2015

Expert Advice to Help You Overcome an Amazon Account Suspension

As an Amazon seller, you’re fairly used to things going in a linear fashion: set up an account, upload your listings, draw in customers and their orders, and then package and ship items to them. Until, one day it doesn’t — you log on to find out your Amazon account has been suspended. It’s a message no merchant wants to see, and yet it happens regularly. RepricerExpress takes an up-to-date look at why your account has been suspended and what you can do to get it back. Reasons for Suspension Amazon is far from being a perfect system, as it’s so big that occasionally mistakes slip through the cracks. But for the most part, they use algorithms to notify them when the following has taken place: Performance: When you first start out selling on Amazon, there are certain benchmarks you have to meet. If they feel you’ve been lagging, then they may suspend your account. This is to keep the marketplace competitive and not full of names who say they sell but don’t actually use the site. Violation: Any time you join any organisation you

13 07, 2015

How to Target Your Amazon Audience

Once you’ve made the decision to sell on Amazon, one of the sites with the largest reach in the world, you've already made an excellent choice. But after that, how do you decide exactly what to sell, and where? Amazon isn’t a one-city pony where buyers are limited to shopping in a specific geographic location — like the clothing boutique down the street from you — which means you have many more possibilities of how to move forward available to you. Let’s take a look at how to narrow down your perspective, and what this means for different marketplaces. Consider How Your Products Will be Received Everywhere There are some items, like books or candles, which have fairly worldwide universality. This means that in just about any country you’re in, your items can find an audience that can start using it right away. Candles are always lit the same way and used for generally the same purposes, while books can be published in English — the language of the world — and read without need for special instruction. But once you start delving into other